Typographic unit in the context of "Em (typography)"

In typography, the point is the smallest unit of measure. It is used for measuring font size, leading, and other items on a printed page. The size of the point has varied throughout printing's history. Since the 18th century, the size of a point has been between 0.18 and 0.4 millimeters. Following the advent of desktop publishing in the 1980s and 1990s, digital printing has largely supplanted the letterpress printing and has established the desktop publishing (DTP) point as the de facto standard. The DTP point is defined as 1⁄72 of an inch (or exactly 0.3527 mm) and, as with earlier American point sizes, is considered to be 1⁄12 of a pica.

In metal type, the point size of a font describes the height of the metal body on which that font's characters were cast. In digital type, letters of a computer font are designed around an imaginary space called an em square. When a point size of a font is specified, the font is scaled so that its em square has a side length of that particular length in points. Although the letters of a font usually fit within the font's em square, there is not necessarily any size relationship between the two, so the point size does not necessarily correspond to any measurement of the size of the letters on the printed page.

The pica is a typographic unit of measure corresponding to approximately 1⁄6 of an inch. One pica is further divided into 12 points.

In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the letter x in the font (the source of the term), as well as the letters v, w, and z. (Curved letters such as a, c, e, m, n, o, r, s, and u tend to exceed the x-height slightly, due to overshoot; i has a dot that tends to go above x-height.) One of the most important dimensions of a font, x-height defines how high lowercase letters without ascenders are compared to the cap height of uppercase letters.

Display typefaces intended to be used at large sizes, such as on signs and posters, vary in x-height. Many have high x-heights to be read clearly from a distance. This, though, is not universal: some display typefaces such as Cochin and Koch-Antiqua intended for publicity uses have low x-heights, to give them a more elegant, delicate appearance, a mannerism that was particularly common in the early twentieth century. Many sans-serif designs that are intended for display text have high x-heights, such as Helvetica or, more extremely, Impact.