Trade name in the context of "Intangible asset"

Deere & Company, doing business as John Deere (/ˈdʒɒnˈdɪər/), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment and lawn care equipment. It also provides financial services and other related activities.

Deere & Company is listed on the New York Stock Exchange under the symbol DE. The company's slogan is "Nothing Runs Like a Deere", and its logo is a leaping deer with the words "John Deere". It has used various logos incorporating a leaping deer for over 155 years. It is headquartered in Moline, Illinois.

University College London, which operates as UCL, is a public research university in London, England. It is a member institution of the federal University of London, and is the second-largest university in the United Kingdom by total enrolment and the largest by postgraduate enrolment.

Established in 1826 as London University (although without university status or degree-awarding powers) by founders who were inspired by the radical ideas of Jeremy Bentham, UCL was the first university institution to be established in London, and the first in England to be entirely secular and to admit students regardless of their religion. It was also, in 1878, among the first university colleges to admit women alongside men, two years after University College, Bristol, had done so. Intended by its founders to be England's third university, politics forced it to accept the status of a college in 1836, when it received a royal charter and became one of the two founding colleges of the University of London, although it achieved de facto recognition as a university in the 1990s and formal university status in 2023. It has grown through mergers, including with the Institute of Ophthalmology (in 1995), the Institute of Neurology (in 1997), the Royal Free Hospital Medical School (in 1998), the Eastman Dental Institute (in 1999), the School of Slavonic and East European Studies (in 1999), the School of Pharmacy (in 2012) and the Institute of Education (in 2014).

The Imperial College of Science, Technology and Medicine, known by its trade names Imperial College London and Imperial, is a public research university in London, England. Its history began with Prince Albert, husband of Queen Victoria, who envisioned South Kensington as a cultural district with museums, colleges, and the Royal Albert Hall. In 1907, these colleges – the Royal College of Science, the Royal School of Mines, and the City and Guilds of London Institute – merged to form Imperial College London.

In 1988, Imperial merged with St Mary's Hospital Medical School and then with Charing Cross and Westminster Medical School to form the Imperial College School of Medicine. The Imperial Business School was established in 2003 and officially opened by Queen Elizabeth II. Formerly a constituent college of the University of London, Imperial became an independent university in 2007.

An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments.

NBCUniversal Media, LLC (abbreviated as NBCU and doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American multinational mass media and entertainment conglomerate that is a subsidiary of Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan in New York City. It is mostly involved in the media and entertainment industry, named for its two most significant divisions: the National Broadcasting Company (NBC)—one of the United States' Big Three television networks—and Universal Pictures, one of the major Hollywood film studios.

It also has a significant presence in broadcasting through a portfolio of domestic and international properties, including Bravo, Telemundo, and Universo, the streaming service Peacock and ownership stakes in Snap Inc. and Vox Media. Via its Universal Destinations & Experiences division, NBCUniversal is also the third-largest operator of amusement parks in the world.

Twenty-First Century Fox, Inc., which did business as 21st Century Fox, was an American multinational mass media and entertainment conglomerate based in Midtown Manhattan, New York City. It was formed on June 28, 2013, as the legal successor to News Corporation, while the second News Corporation was formed the same day as a spin-off. 21st Century Fox was the legal successor to News Corporation dealing primarily in the film and television industries. It was the United States' fourth-largest media conglomerate by revenue, up until its acquisition by the Walt Disney Company in 2019. The second News Corporation, which is doing business as News Corp, was spun off from the first News Corporation and holds Rupert Murdoch's print interests and other media assets in Australia (both owned by him and his family via a family trust with 39% interest in each). Murdoch was co-executive chairman, while his sons Lachlan Murdoch and James Murdoch were co-executive chairman and CEO, respectively.

21st Century Fox's assets included the Fox Entertainment Group—owners of the 20th Century Fox film studio (the company's partial namesake), the Fox television network, and a 73% stake in National Geographic Partners—the commercial media arm of the National Geographic Society, among other assets. It also had significant foreign operations, including the prominent Indian television channel operator Star India. The company ranked No. 109 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.

The RAND Corporation, doing business as RAND, is an American nonprofit global policy think tank, research institute, and public sector consulting firm. RAND engages in research and development (R&D) in several fields and industries. Since the 1950s, RAND research has helped inform United States policy decisions on a wide variety of issues, including the Cold War space race, the U.S. involvement in the Vietnam War, the U.S.–Soviet nuclear arms confrontation, the creation of the Great Society social welfare programs, and national health care.

RAND originated as "Project RAND" (from the phrase "research and development") in the post-war period immediately after World War II. The U.S. Army Air Forces established Project RAND with the objective of investigating long-range planning of future weapons. The Douglas Aircraft Company was granted a contract to research intercontinental warfare. Project RAND later evolved into RAND, and expanded its research into civilian fields such as education and international affairs. It was the first think tank to be regularly referred to as a "think tank".