Trade name in the context of Facebook, Inc.

Deere & Company, doing business as John Deere (/ˈdʒɒnˈdɪər/), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment and lawn care equipment. It also provides financial services and other related activities.

Deere & Company is listed on the New York Stock Exchange under the symbol DE. The company's slogan is "Nothing Runs Like a Deere", and its logo is a leaping deer with the words "John Deere". It has used various logos incorporating a leaping deer for over 155 years. It is headquartered in Moline, Illinois.

University College London, which operates as UCL, is a public research university in London, England. It is a member institution of the federal University of London, and is the second-largest university in the United Kingdom by total enrolment and the largest by postgraduate enrolment.

Established in 1826 as London University (although without university status or degree-awarding powers) by founders who were inspired by the radical ideas of Jeremy Bentham, UCL was the first university institution to be established in London, and the first in England to be entirely secular and to admit students regardless of their religion. It was also, in 1878, among the first university colleges to admit women alongside men, two years after University College, Bristol, had done so. Intended by its founders to be England's third university, politics forced it to accept the status of a college in 1836, when it received a royal charter and became one of the two founding colleges of the University of London, although it achieved de facto recognition as a university in the 1990s and formal university status in 2023. It has grown through mergers, including with the Institute of Ophthalmology (in 1995), the Institute of Neurology (in 1997), the Royal Free Hospital Medical School (in 1998), the Eastman Dental Institute (in 1999), the School of Slavonic and East European Studies (in 1999), the School of Pharmacy (in 2012) and the Institute of Education (in 2014).

The Imperial College of Science, Technology and Medicine, known by its trade names Imperial College London and Imperial, is a public research university in London, England. Its history began with Prince Albert, husband of Queen Victoria, who envisioned South Kensington as a cultural district with museums, colleges, and the Royal Albert Hall. In 1907, these colleges – the Royal College of Science, the Royal School of Mines, and the City and Guilds of London Institute – merged to form Imperial College London.

In 1988, Imperial merged with St Mary's Hospital Medical School and then with Charing Cross and Westminster Medical School to form the Imperial College School of Medicine. The Imperial Business School was established in 2003 and officially opened by Queen Elizabeth II. Formerly a constituent college of the University of London, Imperial became an independent university in 2007.

An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments.

An intangible asset is an asset that lacks physical substance. Examples are patents, copyright, franchises, goodwill, trademarks, and trade names, reputation, R&D, know-how, organizational capital as well as any form of digital asset such as software and data. This is in contrast to physical assets (machinery, buildings, etc.) and financial assets (government securities, etc.).

Intangible assets are usually very difficult to value. Today, a large part of the corporate economy (in terms of net present value) consists of intangible assets, reflecting the growth of information technology (IT) and organizational capital. Specifically, each dollar of IT has been found to be associated with and increase in firm market valuation of over $10, compared with an increase of just over $1 per dollar of investment in other tangible assets. Furthermore, firms that both make organizational capital investments and have a large computer capital stock have disproportionately higher market valuations.

NBCUniversal Media, LLC (abbreviated as NBCU and doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American multinational mass media and entertainment conglomerate that is a subsidiary of Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan in New York City. It is mostly involved in the media and entertainment industry, named for its two most significant divisions: the National Broadcasting Company (NBC)—one of the United States' Big Three television networks—and Universal Pictures, one of the major Hollywood film studios.

It also has a significant presence in broadcasting through a portfolio of domestic and international properties, including Bravo, Telemundo, and Universo, the streaming service Peacock and ownership stakes in Snap Inc. and Vox Media. Via its Universal Destinations & Experiences division, NBCUniversal is also the third-largest operator of amusement parks in the world.

Twenty-First Century Fox, Inc., which did business as 21st Century Fox, was an American multinational mass media and entertainment conglomerate based in Midtown Manhattan, New York City. It was formed on June 28, 2013, as the legal successor to News Corporation, while the second News Corporation was formed the same day as a spin-off. 21st Century Fox was the legal successor to News Corporation dealing primarily in the film and television industries. It was the United States' fourth-largest media conglomerate by revenue, up until its acquisition by the Walt Disney Company in 2019. The second News Corporation, which is doing business as News Corp, was spun off from the first News Corporation and holds Rupert Murdoch's print interests and other media assets in Australia (both owned by him and his family via a family trust with 39% interest in each). Murdoch was co-executive chairman, while his sons Lachlan Murdoch and James Murdoch were co-executive chairman and CEO, respectively.

21st Century Fox's assets included the Fox Entertainment Group—owners of the 20th Century Fox film studio (the company's partial namesake), the Fox television network, and a 73% stake in National Geographic Partners—the commercial media arm of the National Geographic Society, among other assets. It also had significant foreign operations, including the prominent Indian television channel operator Star India. The company ranked No. 109 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.

The RAND Corporation, doing business as RAND, is an American nonprofit global policy think tank, research institute, and public sector consulting firm. RAND engages in research and development (R&D) in several fields and industries. Since the 1950s, RAND research has helped inform United States policy decisions on a wide variety of issues, including the Cold War space race, the U.S. involvement in the Vietnam War, the U.S.–Soviet nuclear arms confrontation, the creation of the Great Society social welfare programs, and national health care.

RAND originated as "Project RAND" (from the phrase "research and development") in the post-war period immediately after World War II. The U.S. Army Air Forces established Project RAND with the objective of investigating long-range planning of future weapons. The Douglas Aircraft Company was granted a contract to research intercontinental warfare. Project RAND later evolved into RAND, and expanded its research into civilian fields such as education and international affairs. It was the first think tank to be regularly referred to as a "think tank".

Meta Platforms, Inc. (DBA Meta) is an American multinational technology company headquartered in Menlo Park, California. Meta owns and operates several prominent social media platforms and communication services, including Facebook, Instagram, WhatsApp, Messenger and Threads. The company also operates an advertising network for its own sites and third parties; as of 2023, advertising accounted for 97.8 percent of its total revenue. Meta has been described as a Big Tech company.

The company was originally established in 2004 as TheFacebook, Inc., and was renamed Facebook, Inc. in 2005. In 2021, it rebranded as Meta Platforms, Inc. to reflect a strategic shift toward developing the metaverse—an interconnected digital ecosystem spanning virtual and augmented reality technologies.

Paramount Skydance Corporation (doing business as Paramount) is an American multinational mass media and entertainment conglomerate. It is headquartered at the Paramount Pictures lot in the Hollywood neighborhood of Los Angeles, California, with offices at the previous Skydance Media headquarters in Santa Monica, California and the previous Paramount Global headquarters at One Astor Plaza in New York City.

The company was formed on August 7, 2025 by David Ellison, through the merger of Paramount Global, National Amusements, and Skydance Media. The company trades under the ticker symbol "PSKY" on the Nasdaq.

Sky UK Limited (formerly British Sky Broadcasting Limited (BSkyB)), trading as Sky, is a British broadcaster and telecommunications company that provides television, broadband internet, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of Sky Group (currently owned by Comcast) and is headquartered at the Sky Studios in Isleworth.

Sky is a major media company and the largest British broadcaster by revenue. It operates the Sky News news media organisation, Sky Sports which is the largest sports TV broadcaster in the UK, and the Sky Studios film and TV production company. Sky is also the country's leading provider of pay-TV services (12.7 million customers as of the end of 2019) through its satellite TV platform Sky Q as well as the IPTV-based Sky Glass and Sky Stream products. Its flagship channels include Sky Showcase, Sky Max, Sky Witness, Sky Documentaries, Sky Atlantic, and Sky Cinema. Sky is also one of the "big four" internet service providers.

Fáilte Ireland is the operating name of the National Tourism Development Authority of Ireland. This authority was established under the National Tourism Development Authority Act of 2003 to replace and build upon the functions of Bord Fáilte, its predecessor organisation. The organisation was established to support the development and promotion of tourism within Ireland, and it undertakes tourism marketing, training and research activities.

The National Railroad Passenger Corporation, doing business as Amtrak (/ˈæmtræk/; reporting marks AMTK, AMTZ), is the national passenger railroad company of the United States. It operates intercity rail service in every contiguous U.S. state except for Wyoming and South Dakota as well as in three Canadian provinces. Amtrak is a portmanteau of the words America and track.

Founded in 1971 as a quasi-public corporation to operate many U.S. passenger rail routes, Amtrak receives a combination of state and federal subsidies but is managed as a for-profit organization. The company's headquarters is located one block west of Union Station in Washington, D.C. Amtrak is headed by a Board of Directors, two of whom are the secretary of transportation and chief executive officer (CEO) of Amtrak, while the other eight members are nominated to serve a term of five years.

Lenovo Group Limited, trading as Lenovo (/ləˈnoʊvoʊ/ lə-NOH-voh, Chinese: 联想; pinyin: Liánxiǎng), is a Hong Kong–based Chinese multinational corporation and technology company specializing in designing, manufacturing, and marketing consumer electronics, personal computers, software, servers, converged and hyperconverged infrastructure solutions, and related services. The smartphone brand is Motorola Mobility. Its global headquarters are in Beijing, China, and its North American headquarters is in Morrisville, North Carolina, United States; it has research centers at these locations, elsewhere in China, Hong Kong and Taiwan, in Stuttgart, Germany, and in Yamato, Kanagawa, Japan.

Lenovo originated as an offshoot of a state-owned research institute. Then known as Legend and distributing foreign IT products, co-founder Liu Chuanzhi incorporated Legend in Hong Kong in an attempt to raise capital and was successfully permitted to build computers in China, and were helped by the American AST Research. Legend listed on the Hong Kong Stock Exchange in 1994 and became the largest PC manufacturer in China and eventually in Asia; they were also domestic distributors for HP printers, Toshiba laptops, and others. After the company rebranded itself to Lenovo, it merged with IBM's PC business which produced its ThinkPad line in 2005, after which it rapidly expanded abroad. In 2013, Lenovo became the world's largest personal computer vendor by unit sales for the first time, a position it still holds as of 2024.

FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler (/ˈkraɪslər/ KRY-slər), is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. Stellantis North America sells vehicles worldwide under the Chrysler, Dodge, Jeep, and Ram Trucks nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The division also distributes Alfa Romeo, Fiat, and Maserati vehicles in North America.

The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. In 1998, it merged with Daimler-Benz, which renamed itself DaimlerChrysler but in 2007 sold off its Chrysler stake. The company operated as Chrysler LLC through 2009, then as Chrysler Group LLC. In 2014, it was acquired by Fiat S.p.A.; it subsequently operated as a subsidiary of the new Fiat Chrysler Automobiles (FCA), then as a subsidiary of Stellantis, the company formed from the 2021 merger of FCA and PSA Group (Peugeot Société Anonyme).

Columbia Pictures Industries, Inc., doing business as Columbia Pictures and formerly known as Columbia Pictures Corporation, is an American film production and distribution studio that is the flagship unit of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the "Big Five" film studios and a subsidiary of the Japanese conglomerate Sony Group Corporation. Columbia Pictures is one of the leading film studios in the world, and was one of the so-called "Little Three" among the eight major film studios of Hollywood's "Golden Age".

On June 19, 1918, brothers Jack and Harry Cohn and their business partner Joe Brandt founded the studio as Cohn-Brandt-Cohn (CBC) Film Sales Corporation. It adopted the Columbia Pictures name on January 10, 1924 (operating as Columbia Pictures Corporation until December 23, 1968), went public two years later, and eventually began to use the image of Columbia, the female personification of the United States, as its logo. The studio was acquired by The Coca-Cola Company in 1982, then by Sony Corporation of Japan in 1989. Columbia Pictures is presently headquartered at the Irving Thalberg Building on the former Metro-Goldwyn-Mayer (currently known as the Sony Pictures Studios) lot in Culver City, California, since 1990.

Singapore Telecommunications Limited, trading as Singtel, is a Singaporean telecommunications conglomerate, the country's principal fixed-line operator and one of the four major mobile network operators operating in the country.

The Triborough Bridge and Tunnel Authority (TBTA), doing business as MTA Bridges and Tunnels, is an affiliate agency of the Metropolitan Transportation Authority that operates seven toll bridges and two tunnels in New York City. The TBTA is the largest bridge and tunnel toll agency in the United States by traffic volume. It generated more than $2.4 billion in toll revenue from 335 million vehicles in 2023. As of 2023, its operating budget was $596 million; the budget is funded through taxes and fees.

The Triborough Bridge and Tunnel Authority was founded in 1933 as the Triborough Bridge Authority (TBA). The agency was named after its first crossing, the Triborough Bridge (renamed Robert F. Kennedy Bridge in 2008). The Triborough Bridge Authority was reorganized as the Triborough Bridge and Tunnel Authority in 1946. It began using the name MTA Bridges and Tunnels in 1994. The TBTA also controlled several buildings such as the New York Coliseum and the East Side Airline Terminal, both of which have been demolished.