The Velvet Underground was an American rock band formed in New York City in 1964. The New York Times wrote that the Velvet Underground was "arguably the most influential American rock band of our time". Though their integration of rock and the avant-garde earned them little commercial success during their initial nine-year run, they are now widely regarded as one of the most influential bands in rock music, as well as underground, experimental, and alternative music. Their provocative subject matter and experimentation were instrumental in the development of punk rock, new wave and other genres.
The group performed under several names before settling on the Velvet Underground in 1965, taken from the title of a 1963 book on atypical sexual behavior. Its classic lineup consisted of singer and guitarist Lou Reed, Welsh multi-instrumentalist John Cale, guitarist Sterling Morrison, and percussionist Moe Tucker. In 1966, pop artist Andy Warhol became their official manager. They served as the house band at Warhol's studio, The Factory, and performed with his traveling multimedia show, Exploding Plastic Inevitable, from 1966 to 1967. Their debut album, The Velvet Underground & Nico, featuring the German singer and model Nico, was released in 1967 to critical indifference and poor sales, although it has since been hailed as one of the greatest albums in music history.