In social psychology, superficiality refers to a lack of depth in relationships, conversation and analysis. The principle of "superficiality versus depth" is said to have pervaded Western culture since at least the time of Plato. Social psychology considers that in everyday life, social processing veers between superficiality and a deeper form of processing.
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👉 Superficiality in the context of Meyers Konversations-Lexikon
Meyers Konversations-Lexikon or Meyers Lexikon was a major encyclopedia in the German language that existed in various editions, and by several titles, from 1839 to 1984, when it merged with the Brockhaus Enzyklopädie.
Joseph Meyer (1796–1856), who had founded the publishing house Bibliographisches Institut in 1826, intended to issue a universal encyclopaedia meant for a broad public: people having a general knowledge as well as businessmen, technicians and scholars, considering contemporary works like those of Pierer and Brockhaus to be superficial or obsolete.
In this Dossier
Superficiality in the context of Superficial charm
Superficial charm (or insincere charm) is the social act of saying or doing things because they are well received by others, rather than what one actually believes or wants to do. It is sometimes referred to as "telling people what they want to hear". Generally, superficial charm is an effective way to ingratiate or persuade and it is one of the many elements of impression management/self-presentation.
Flattery and charm accompanied by obvious ulterior motives is generally not socially appreciated, and most people consider themselves to be skilled at distinguishing sincere compliments from superficial ones; however, researchers have demonstrated that even obviously manipulative charm can be effective. While expressed attitudes are negative or dismissive, implicit attitudes are often positively affected. The effectiveness of charm and flattery, in general, stems from the recipient’s natural desire to feel good about one's self.