Sunshine pop

A microgenre is a specialized or niche genre, often used to describe narrowly defined subcategories within music, literature, film, or art. The term has been in use since at least the 1970s, particularly in the context of music, where it refers to specific stylistic offshoots of prominent genres, such as the many sub-subgenres of heavy metal and electronic music.

Originally, microgenres were labels retroactively applied by record collectors and dealers, often to increase the perceived value of rare or obscure recordings. Early examples include Northern soul, freakbeat, garage punk, and sunshine pop.

Curtis Roy Boettcher (January 7, 1944 – June 14, 1987), sometimes credited as Curt Boetcher or Curt Becher, was an American singer, songwriter, arranger, musician, and record producer from Wisconsin. He was a pivotal figure in what is now termed "sunshine pop", working with the Association, the Millennium, Sagittarius, Paul Revere and the Raiders, Tommy Roe, Bobby Jameson, Elton John, Gene Clark, Emitt Rhodes, Tandyn Almer, the Beach Boys, and others.

The New York Times wrote of Boettcher: "If his life had gone just a bit differently, [he] might have been another Brian Wilson. ... As it stands, Boettcher — a pop-music producer whose heyday was the late '60s — now survives in rock history mostly as a liner-note credit. He could have been, but never was. Yet he enjoys a godlike status among a select group of music fans, for whom obscurity is more enticing than fame."

The Association is an American sunshine pop band from Los Angeles, California. During the late 1960s, the band had numerous hits at or near the top of the Billboard charts (including "Windy", "Cherish", "Never My Love" and "Along Comes Mary") and were the opening act at 1967's Monterey Pop Festival. Generally consisting of six to eight members, they are known for intricate vocal harmonies by the band's multiple singers.

Their best-known lineup included Terry Kirkman (vocals, woodwind instruments, percussion), Russ Giguere (vocals, guitar), Jim Yester (vocals, rhythm and lead guitar), Jules Alexander (vocals, lead and rhythm guitar, bass), Brian Cole (vocals, bass) and Ted Bluechel Jr. (vocals, drums, percussion). This lineup recorded their first two albums, And Then... Along Comes the Association and Renaissance (both 1966) before Larry Ramos replaced Alexander in early 1967. With Ramos, the group recorded their third and fourth albums, Insight Out and Birthday. Alexander re-joined in late 1968, and the group released their fifth album The Association in 1969. Keyboardist Richard Thompson replaced Giguere in 1970, with whom the band recorded their final two albums Stop Your Motor (1971) and Waterbeds in Trinidad! (1972). The group has since been through several lineup changes. The current lineup includes Alexander, Yester and longtime members Jordan Cole, Del Ramos, Bruce Pictor and Paul Holland.

Eternity's Children was an American sunshine pop band that originated in Cleveland, Mississippi, as a folk group known as the Phantoms. The Phantoms began with two students, composed of vocalist/keyboardist Bruce Blackman and drummer Roy Whittaker. Soon, the group added lead guitarist Johnny Walker, rhythm guitarist Jerry Bounds, and bassist Charlie Ross, and began developing the complex, overlapping vocal harmonies that were utilized when they became Eternity's Children in 1967. Their one and only hit, "Mrs. Bluebird", reached number 69 on the Billboard Hot 100 and number 58 in Canada.

The Millennium were an American sunshine pop band formed in Los Angeles, California, in 1967.

Sagittarius was an American sunshine pop studio group formed in 1967, devised by record producer and songwriter Gary Usher.