Sun Records in the context of "Decca Records"

Elvis Aaron Presley (January 8, 1935 – August 16, 1977) was an American singer and actor. Referred to as the "King of Rock and Roll", he is widely regarded as one of the most culturally significant figures of the 20th century. Presley's energetic and sexually provocative performance style, combined with a mix of influences across color lines during a transformative era in race relations, brought both great success and initial controversy.

Presley was born in Tupelo, Mississippi; his family moved to Memphis, Tennessee, when he was 13. He began his music career in 1954 at Sun Records with producer Sam Phillips, who wanted to bring the sound of African-American music to a wider audience. Presley, on guitar and accompanied by lead guitarist Scotty Moore and bassist Bill Black, was a pioneer of rockabilly, an uptempo, backbeat-driven fusion of country music and rhythm and blues. In 1955, drummer D. J. Fontana joined to complete the lineup of Presley's classic quartet and RCA Victor acquired his contract in a deal arranged by Colonel Tom Parker, who managed him for the rest of his career. Presley's first RCA Victor single, "Heartbreak Hotel", was released in January 1956 and became a number-one hit in the US. Within a year, RCA Victor sold ten million Presley singles. With a series of successful television appearances and chart-topping records, Presley became the leading figure of the newly popular rock and roll; though his performing style and promotion of the then-marginalized sound of African Americans led to him being widely considered a threat to the moral well-being of white American youth.