Streaming video in the context of "TV Everywhere"


Streaming video in the context of "TV Everywhere"

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⭐ Core Definition: Streaming video

Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting schedule, which was popular under traditional broadcast programming, instead involving newer modes of content consumption that have risen as Internet and IPTV technologies have become prominent, and culminated in the arrival of VOD and over-the-top (OTT) media services on televisions and personal computers.

Television VOD systems can stream content, either through a traditional set-top box or through remote devices such as computers, tablets, and smartphones. VOD users may also permanently download content to a device such as a computer, digital video recorder (DVR) or, a portable media player for continued viewing. The majority of cable and telecommunications company–based television providers offer VOD streaming, whereby a user selects a video programme that begins to play immediately (i.e., streaming), or downloading to a DVR rented or purchased from the provider, or to a PC or to a portable device for deferred viewing.

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👉 Streaming video in the context of TV Everywhere

TV Everywhere (also known as authenticated streaming or authenticated video on-demand) refers to a type of American subscription business model wherein access to streaming video content from a television channel requires users to "authenticate" themselves as current subscribers to the channel, via an account provided by their participating pay television provider, in order to access the content.

Under the model, broadcasters offer their customers the ability to access content from their channels through internet-based services and mobile apps—either live or on-demand, as part of their subscription to the service. Time Warner Cable first proposed the concept in 2009; in 2010, many television providers and networks began to roll out TV Everywhere services for their subscribers, including major networks such as TBS and TNT (whose owner, Time Warner, was an early supporter of the concept), ESPN, and HBO among others. Broadcast television networks have also adopted TV Everywhere restrictions for their online content, albeit in a less broad-scale adoption than their cable counterparts.

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