Southern hip-hop in the context of "East Coast hip-hop"

Alternative hip-hop (also known as alternative rap or backpack rap) is a subgenre of hip-hop defined by artists who reject the genre's traditional stereotypes, particularly those popularized by old-school hip-hop and gangsta rap. Originally emerging in the mid-to-late 1980s, the style was spearheaded by the Native Tongues collective in the East Coast which included acts like the Jungle Brothers, De La Soul, A Tribe Called Quest, X Clan, Brand Nubian, Pete Rock & CL Smooth, Monie Love, Queen Latifah and later Busta Rhymes and Mos Def. These artists emphasized positive-minded, good-natured Afrocentric lyrics, while pioneering and popularizing the use of eclectic sampling and jazz-influenced beats in hip-hop, drawing influences from political, progressive and conscious hip-hop artists such as Grandmaster Flash and Public Enemy.

During the 1990s, the alternative hip-hop movement expanded with West Coast artists such as the Pharcyde, Digital Underground, Souls of Mischief, Del the Funky Homosapien, Jurassic 5, Styles of Beyond and Freestyle Fellowship as well as certain Southern acts which included Arrested Development, Goodie Mob, and Outkast. The commercial and cultural momentum of the movement was impeded by the rise and popularity of West Coast gangsta rap, though experienced a degree of mainstream recognition through the success of the Fugees, De La Soul, A Tribe Called Quest, Outkast and Arrested Development. The Native Tongues movement inspired later alt rap artists such as the Roots, Lupe Fiasco, Digable Planets, Common, Little Brother, Black Eyed Peas, Dead Prez, Camp Lo, Jean Grae, Nappy Roots, Black Star, J Dilla, Lauryn Hill, MF Doom, Pharrell Williams, and Kanye West.

Outkast (sometimes written as OutKast) were an American hip-hop duo formed in Atlanta, Georgia, in 1992, consisting of Big Boi (Antwan Patton) and André 3000 (André Benjamin, formerly known as Dré). Widely regarded as one of the greatest and most influential hip-hop acts of all time, the duo achieved both critical acclaim and commercial success from the mid-1990s to the mid-2000s, helping to popularize Southern hip-hop with their intricate lyricism, memorable melodies, and positive themes, while experimenting with a diverse range of genres such as funk, psychedelia, jazz, and techno.

Patton and Benjamin formed Outkast as high school students. They released their debut studio album Southernplayalisticadillacmuzik in 1994, which gained popularity after its single "Player's Ball" peaked atop the Billboard Hot Rap Songs chart. The duo further experimented and honed their sound with their second and third albums ATLiens (1996) and Aquemini (1998), both of which were met with critical acclaim. They then achieved mainstream recognition and continued acclaim with their fourth album Stankonia (2000), which was supported by the singles "B.O.B." and "Ms. Jackson", the latter of which topped the Billboard Hot 100 and won Best Rap Performance by a Duo or Group at the 44th Annual Grammy Awards.