Social networking in the context of "Computer-mediated communication"

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⭐ Core Definition: Social networking

A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities along with a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine dynamics of networks. For instance, social network analysis has been used in studying the spread of misinformation on social media platforms or analyzing the influence of key figures in social networks.

Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations". Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalized in the 1950s and theories and methods of social networks became pervasive in the social and behavioral sciences by the 1980s. Social network analysis is now one of the major paradigms in contemporary sociology, and is also employed in a number of other social and formal sciences. Together with other complex networks, it forms part of the nascent field of network science.

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👉 Social networking in the context of Computer-mediated communication

Computer-mediated communication (CMC) is defined as any human communication that occurs through the use of two or more electronic devices. While the term has traditionally referred to those communications that occur via computer-mediated formats (e.g., instant messaging, email, chat rooms, online forums, social network services), it has also been applied to other forms of text-based interaction such as text messaging. Research on CMC focuses largely on the social effects of different computer-supported communication technologies. Many recent studies involve Internet-based social networking supported by social software.

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Social networking in the context of New media

New media are communication technologies that enable or enhance interaction between users, as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for the influx of interactive CD-ROMs for entertainment and education. The new media technologies, sometimes known as Web 2.0, include a wide range of web-related communication tools such as blogs, wikis, online social networking, virtual worlds, and other social media platforms.

The phrase "new media" refers to computational media that share material online and through computers. New media inspire new ways of thinking about older media. Media do not replace one another in a clear, linear succession, instead evolving in a more complicated network of interconnected feedback loops . What is different about new media is how they specifically refashion traditional media and how older media refashion themselves to meet the challenges of new media.

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Social networking in the context of Anti-vaccine activists

Anti-vaccine activism, which collectively constitutes the "anti-vax" movement, is a set of organized activities expressing opposition to vaccination. These collaborating networks often seek to increase vaccine hesitancy by disseminating vaccine misinformation and disinformation. As a social movement, it employs tools ranging from traditional news media to various forms of online communication. Activists have primarily—though not exclusively—focused on opposing childhood vaccination, and have sought to expand their influence from niche subgroups into national political debates.

Ideas that later coalesced into anti-vaccine activism predate vaccines themselves. The movement, along with fringe doctors, has propagated various myths and conspiracy theories, alongside misinformation and disinformation. These efforts have significantly increased vaccine hesitancy and influenced public policy regarding the ethical, legal, and medical aspects of vaccination. In contrast, there is no substantive debate or hesitancy within mainstream medical circles about the benefits of vaccination; the scientific consensus is "clear and unambiguous" in favor of vaccines. Despite this consensus, the anti-vaccine movement has been partially successful in distorting the public understanding of science in popular culture.

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