Punk fashion is the clothing, hairstyles, cosmetics, jewellery, and body modifications of the punk counterculture. Punk fashion varies widely, ranging from Vivienne Westwood designs to styles modeled on bands like the Exploited to the dressed-down look of North American hardcore. The distinct social dress of other subcultures and art movements, including glam rock, skinheads, greasers, and mods have influenced punk fashion. Punk fashion has likewise influenced the styles of these groups, as well as those of popular culture. Many punks use clothing as a way of making a statement.
The early, pre-fame work of designer Vivienne Westwood helped pioneer the look of early British punk with her scene-establishing clothing shops Sex and Seditionaries in the mid-1970s, co-run with Malcolm McLaren who managed the Sex Pistols. Westwood was asked by then-partner McLaren to outfit the Sex Pistols, and Westwood's designs found a canvas on Johnny Rotten and Sid Vicious. Her early work with Sex and the Sex Pistols helped to establish her as one of the most influential British designers of the 20th century.