Signage in the context of Placard

A sign is an object, quality, event, or entity whose presence or occurrence indicates the probable presence or occurrence of something else. A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm, or medical symptoms a sign of disease. A conventional sign signifies by agreement, as a full stop signifies the end of a sentence; similarly the words and expressions of a language, as well as bodily gestures, can be regarded as signs, expressing particular meanings. The physical objects most commonly referred to as signs (notices, road signs, etc., collectively known as signage) generally inform or instruct using written text, symbols, pictures or a combination of these.

The philosophical study of signs and symbols is called semiotics; this includes the study of semiosis, which is the way in which signs (in the semiotic sense) operate.

Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources.

This style of communication relies on the way one's brain perceives outside images. These images come together within the human brain making it as if the brain is what is actually viewing the particular image. Visual communication has been proven to be unique when compared to other verbal or written languages because of its more abstract structure. It stands out for its uniqueness, as the interpretation of signs varies on the viewer's field of experience. The brain then tries to find meaning from the interpretation. The interpretation of imagery is often compared to the set alphabets and words used in oral or written languages. Another point of difference found by scholars is that, though written or verbal languages are taught, sight does not have to be learned and therefore people of sight may lack awareness of visual communication and its influence in their everyday life. Many of the visual elements listed above are forms of visual communication that humans have been using since prehistoric times. Within modern culture, there are several types of characteristics when it comes to visual elements, they consist of objects, models, graphs, diagrams, maps, and photographs. Outside the different types of characteristics and elements, there are seven components of visual communication: color, shape, tones, texture, figure-ground, balance, and hierarchy.

A label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product. Labels are most often affixed to packaging and containers using an adhesive, or sewing when affixed to clothing. Labels contain printed information or symbols about the product or item. Information printed directly on a container or article can also be considered labelling.

Labels have many uses, including promotion and providing information on a product's origin, the manufacturer (e.g., brand name), use, safety, shelf-life and disposal, some or all of which may be governed by legislation such as that for food in the UK or United States. Methods of production and attachment to packaging are many and various and may also be subject to internationally recognised standards. In many countries, hazardous products such as poisons or flammable liquids must have a warning label.

Traffic signs or road signs are signs erected at the side of or above roads to give instructions or provide information to road users. The earliest signs were simple wooden or stone milestones. Later, signs with directional arms were introduced, for example the fingerposts in the United Kingdom and their wooden counterparts in Saxony.

With traffic volumes increasing since the 1930s, many countries have adopted pictorial signs or otherwise simplified and standardized their signs to overcome language barriers, and enhance traffic safety. Such pictorial signs use symbols (often silhouettes) in place of words and are usually based on international protocols. Such signs were first developed in Europe, and have been adopted by most countries to varying degrees.

Beginning with the invasion of Poland during World War II, the Nazi regime set up ghettos across German-occupied Eastern Europe in order to segregate and confine Jews, and sometimes Romani people, into small sections of towns and cities furthering their exploitation. In German documents, and signage at ghetto entrances, the Nazis usually referred to them as Jüdischer Wohnbezirk or Wohngebiet der Juden, both of which translate as the Jewish Quarter. There were several distinct types including open ghettos, closed ghettos, work, transit, and destruction ghettos, as defined by Holocaust historians. In a number of cases, they were the place of Jewish underground resistance against the German occupation, known collectively as the ghetto uprisings.

A bilingual sign (or, by extension, a multilingual sign) is the representation on a panel (sign, usually a traffic sign, a safety sign, an informational sign) of texts in more than one language. The use of bilingual signs is usually reserved for situations where there is legally administered bilingualism (in bilingual regions or at national borders) or where there is a relevant tourist or commercial interest (airports, train stations, ports, border checkpoints, tourist attractions, international itineraries, international institutions, etc.). However, more informal uses of bilingual signs are often found on businesses in areas where there is a high degree of bilingualism, such as tourist venues, ethnic enclaves and historic neighborhoods. In addition, some signs feature synchronic digraphia, the use of multiple writing systems for a single language.

Bilingual signs are widely used in regions whose native languages do not use the Latin alphabet (although some countries like Spain or Poland use multilingual signs); such signs generally include transliteration of toponyms and optional translation of complementary texts (often into English). Beyond bilingualism, there is a general tendency toward the substitution of internationally standardized symbols and pictograms for text.

An LED display is a flat panel display that uses an array of light-emitting diodes (LEDs) as pixels for a video display. Their brightness allows them to be used outdoors where they are visible in the sun for store signs and billboards. In recent years, they have also become commonly used in destination signs on public transport vehicles, as well as variable-message signs on highways. LED displays are capable of providing general illumination in addition to visual display, as when used for stage lighting or other decorative (as opposed to informational) purposes. LED displays can offer higher contrast ratios than a projector and are thus an alternative to traditional projection screens, and they can be used for large, uninterrupted (without a visible grid arising from the bezels of individual displays) video walls. microLED displays are LED displays with smaller LEDs, which poses significant development challenges.

Their use in cinemas to replace projectors and projection screens has been explored.

San Francisco City Hall is the seat of government for the City and County of San Francisco, California. Re-opened in 1915 in its open space area in the city's Civic Center, it is a Beaux-Arts monument to the City Beautiful movement that epitomized the high-minded American Renaissance of the 1880s to 1917. The structure's dome is taller than that of the United States Capitol by 42 feet (13 m). The present building replaced an earlier City Hall that was destroyed during the 1906 earthquake, which was two blocks from the present one.

The principal architect was Arthur Brown, Jr., of Bakewell & Brown, whose attention to the finishing details extended to the doorknobs and the typeface to be used in signage. Brown also designed the San Francisco War Memorial Opera House, Veterans Building, Temple Emanuel, Coit Tower and the Federal office building at 50 United Nations Plaza.

A circle of stars often represents unity, solidarity and harmony in flags, seals and signs, and is also seen in iconographic motifs related to the Woman of the Apocalypse as well as in Baroque allegoric art that sometimes depicts the Crown of Immortality.

Electronic signage (also called electronic signs or electronic displays) are illuminant advertising media in the signage industry. Major electronic signage include fluorescent signs, HID (high intensity displays), incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called digital signage.

Heritage interpretation refers to all the ways in which information is communicated to visitors to an educational, natural or recreational site, such as a museum, park or science centre. More specifically it is the communication of information about, or the explanation of, the nature, origin, and purpose of historical, natural, or cultural resources, objects, sites and phenomena using personal or non-personal methods. Some international authorities in museology prefer the term mediation for the same concept, following usage in other European languages.

Heritage interpretation may be performed at dedicated interpretation centres or at museums, historic sites, parks, art galleries, nature centres, zoos, aquaria, botanical gardens, nature reserves and a host of other heritage sites. Its modalities can be extremely varied and may include guided walks, talks, drama, staffed stations, displays, signs, labels, artwork, brochures, interactives, audio-guides and audio-visual media. The process of developing a structured approach to interpreting these stories, messages and information is called interpretive planning. The thematic approach to heritage interpretation advocated by University of Idaho professor Sam Ham, the National Association for Interpretation, the US National Park Service, and others, is considered best practice.

In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting, which was first demonstrated in a modern form in December 1910 by Georges Claude at the Paris Motor Show.

While they are used worldwide, neon signs were popular in the United States from about the 1920s to 1950s. The installations in Times Square, many originally designed by Douglas Leigh, were famed, and there were nearly 2,000 small shops producing neon signs by 1940. In addition to signage, neon lighting is used frequently by artists and architects, and (in a modified form) in plasma display panels and televisions. The signage industry has declined in the past several decades, and cities are now concerned with preserving and restoring their antique neon signs.