Argentina is the fifth largest producer of wine in the world. Argentine wine, as with some aspects of Argentine cuisine, has its roots in colonial Spain, as well in the subsequent large Spanish and Italian immigration which installed its mass consumption. During the Spanish colonization of the Americas, vine cuttings were brought to Santiago del Estero in 1557, and the cultivation of the grape and wine production stretched first to neighboring regions, and then to other parts of the country.
Historically, Argentine winemakers were traditionally more interested in quantity than quality. The country's wine industry exploded in the 1880s and into the early 20th century as the result of a rapidly growing population, the immigration of new producers, workers, and consumers from other wine regions (Italy and Spain), and the completion of a railroad between Mendoza and Buenos Aires. Until the early 1990s, Argentina produced more wine than any other country outside Europe, though the majority of it was considered unexportable and was for internal consumption, as part of the typical Mediterranean diet installed in the country by the mass Italian and Spaniard immigration. However, the desire to increase exports fueled significant advances in quality. Argentine wines started being exported during the 1990s, and are currently growing in popularity, making it now the largest wine exporter in South America. The devaluation of the Argentine peso in 2002 further fueled the industry as production costs decreased and tourism significantly increased, giving way to a whole new concept of enotourism in Argentina.