Berol (stylised as BαΊ½rol) is a British stationery brand of Newell Brands and former stationery manufacturing company, based in Lichfield, Staffordshire. The company was established in 1856 and manufactured a wide range of products including writing implements and art materials. It was acquired by Sanford L.P. in 1995, a division of Newell Brands, becoming a subsidiary of it until the last factory closed in 2010. Since then, Berol has survived as a brand of imported products, though the head office remains in Lichfield.
Berol's product lines included art materials such as acrylics, pastels, oil pastels, inks, crayons, adhesives, and other mediums; while the writing instruments line composed of pencils, colored pencils, pens, and markers, plus accessories.
