The parish of St. James is located in the western central part of the country of Barbados. Increasingly St. James is becoming known as the playground of the rich and famous, and as a haven for sun-starved tourists with its up-market hotel resorts.
In local colloquium, St. James was known as the "Gold Coast", but due to its ongoing popularity, it is now often referred to as the "Platinum Coast", reflective of the parish's many glitzy beach-front mansions, pristine beaches, luxury hotel resorts, and consistently high land prices.