Rua Kēnana Hepetipa (1869 – 20 February 1937) was a Tūhoe prophet, faith healer and land rights activist. He called himself Te Mīhaia Hou, the New Messiah, and claimed to be Te Kooti Arikirangi's successor Hepetipa (Hephzibah) who would reclaim Tūhoe land that had been lost to Pākehā ownership. Rua's beliefs split the Ringatū Church, which Te Kooti had founded in around 1866/1868. In 1907 Rua formed a non-violent religious community at Maungapōhatu, the sacred mountain of Ngāi Tūhoe, in the Urewera. By 1900, Maungapōhatu was one of the few areas that had not been investigated by the Native Land Court. The community, also known as New Jerusalem, included a farming co-operative and a savings bank. Many Pākehā believed the community was subversive and saw Rua as a disruptive influence.
In 1916 police mounted an armed expedition, arriving at Maungapōhatu on 2 April to arrest Rua for sedition. He was found not guilty on this charge but imprisoned for resisting arrest. Rua was released in April 1918 and returned to Maungapōhatu, the community was however in decline and by the early 1930s, most people had left to find work elsewhere. Rua moved on to Matahī in the eastern Bay of Plenty and lived there until his death in 1937.
