Roku (/ˈroʊkuː/ ROH-koo) is a brand of consumer electronics that includes streaming players, smart TVs (and their operating systems), as well as two streaming services (The Roku Channel and Howdy). The brand is owned by Roku, Inc., an American company.
As of 2024, Roku is the U.S. market leader in streaming video distribution, reaching nearly 145 million people.