Redwood National and State Parks in the context of Prairie Creek Redwoods State Park

In conservation biology, a flagship species is a species chosen to raise support for biodiversity conservation in a given place or social context. Definitions have varied, but they have tended to focus on the strategic goals and the socio-economic nature of the concept, to support the marketing of a conservation effort. The species need to be popular, to work as symbols or icons, and to stimulate people to provide money or support.

Species selected since the idea was developed in 1980s include widely recognised and charismatic species like the black rhinoceros, the Bengal tiger, and the Asian elephant. Some species such as the Chesapeake blue crab and the Pemba flying fox, the former of which is locally significant to Northern America, have suited a cultural and social context. Although animal species that can be described as "charismatic megafauna" are frequently the flagship species for a protected ecosystem, large, dominant plant species sometimes serve this role as well, for example, several United States national parks, including Redwood National and State Parks, Joshua Tree National Park, and Saguaro National Park, are named for the flagship plant species for those protected areas. Butterfly species, such as the monarch butterfly, have also served as flagship species in some contexts.