Radio advertisement in the context of "Infomercial"

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⭐ Core Definition: Radio advertisement

In the United States, commercial radio stations generate most of their revenue by selling airtime for radio advertisements. These advertisements are paid for by a business or service in exchange for the station airing their commercial or mentioning them on air. The most common type of advertisement is the "spot commercial", which typically lasts no longer than one minute. Longer advertisements, often running for 45, 60, or more minutes, are known as "infomercials" and provide more detailed information about the promoted product or service.

The United States Federal Communications Commission (FCC), established under the Communications Act of 1934, regulates commercial broadcasting. Many of the relevant laws have remained relatively unchanged since the Radio Act of 1927. In 2015, radio accounted for 7.8% of total U.S. media expenditures.

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Radio advertisement in the context of Advertising agency

An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies and promotions for its clients, which may include sales as well.

Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign.

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