Hedonism is a family of philosophical views that prioritize pleasure. Psychological hedonism is the theory that all human behavior is motivated by the desire to maximize pleasure and minimize pain. As a form of egoism, it suggests that people only help others if they expect a personal benefit. Axiological hedonism is the view that pleasure is the sole source of intrinsic value. It asserts that other things, like knowledge and money, only have value insofar as they produce pleasure and reduce pain. This view divides into quantitative hedonism, which only considers the intensity and duration of pleasures, and qualitative hedonism, which identifies quality as another relevant factor. The closely related position of prudential hedonism states that pleasure and pain are the only factors of well-being. Ethical hedonism applies axiological hedonism to morality, arguing that people have a moral duty to pursue pleasure and avoid pain. Utilitarian versions assert that the goal is to increase overall happiness for everyone, whereas egoistic versions state that each person should only pursue their own pleasure. Outside the academic context, hedonism is sometimes used as a pejorative term for an egoistic lifestyle seeking short-term gratification.
Hedonists typically understand pleasure and pain broadly to include any positive or negative experience. While traditionally seen as bodily sensations, some contemporary philosophers view them as attitudes of attraction or aversion toward objects or contents. Hedonists often use the term "happiness" for the balance of pleasure over pain. The subjective nature of these phenomena makes it difficult to measure this balance and compare it between different people. The paradox of hedonism and the hedonic treadmill are proposed psychological barriers to the hedonist goal of long-term happiness.