Preslav in the context of "Targovishte"

The Byzantine–Bulgarian wars were a series of conflicts fought between the Byzantine Empire and the Bulgarian Empire which began after the Bulgars conquered parts of the Balkan peninsula after 680 AD. The Byzantine and First Bulgarian Empire continued to clash over the next century with varying success, until the Bulgarians, led by Krum, inflicted a series of crushing defeats on the Byzantines. After Krum died in 814, his son Omurtag negotiated a thirty-year peace treaty. Simeon I had multiple successful campaigns against the Byzantines during his rule from 893 to 927. His son Peter I negotiated another long-lasting peace treaty. His rule was followed by a period of decline of the Bulgarian state.

In 971 John I Tzimiskes, the Byzantine emperor, subjugated much of the weakening Bulgarian Empire by defeating Boris II and capturing Preslav, the Bulgarian capital. Samuel managed to stabilize the Bulgarian state with its center around the town of Prespa. Near the end of his rule, the Byzantines regained the upper hand, and under Basil II they won the Battle of Kleidion and completely conquered Bulgaria in 1018. There were rebellions against Byzantine rule from 1040 to 1041, and in the 1070s and the 1080s, but these failed. In 1185, however, Theodore Peter and Ivan Asen started a revolt, and the weakening Byzantine Empire, facing internal dynastic troubles of its own, was unable to quash the revolt.

The Golden Age of Bulgaria is the period of the Bulgarian cultural prosperity during the reign of emperor Simeon I the Great (889—927). The term was coined by Spiridon Palauzov in the mid 19th century. During this period there was an increase of literature, writing, arts, architecture and liturgical reforms.

Simeon I achieved spectacular military and political successes, expanding Bulgarian territory and forcing the Byzantine Empire to recognise the imperial title of the Bulgarian monarchs. The capital Preslav was built in Byzantine fashion to rival Constantinople. Among the city's most remarkable edifices were the Round Church, also known as the Golden Church, and the imperial palace. At that time was created and painted Preslavian pottery, which followed the most prestigious Byzantine models. A chronicle of the 11th century testified that Simeon I had built Preslav for 28 years.

From c. 970 until 1018, a series of conflicts between the Bulgarian Empire and the Byzantine Empire led to the gradual reconquest of Bulgaria by the Byzantines, who thus re-established their control over the entire Balkan peninsula for the first time since the 7th-century Slavic invasions. The struggle began with the incorporation of eastern Bulgaria after the Russo-Byzantine War (970–971). Bulgarian resistance was led by the Cometopuli brothers, who – based in the unconquered western regions of the Bulgarian Empire – led it until its fall under Byzantine rule in 1018.

As the Byzantine-Bulgarian relations deteriorated by the end of the 960s, the Eastern Roman Empire paid the Kievan prince Sviatoslav to attack Bulgaria. The unexpected collapse of Bulgaria and Sviatoslav's ambitions to seize Constantinople caught the Eastern Roman Empire off-guard but they managed to pull back the Kievan armies and occupied eastern Bulgaria including the capital Preslav in 971. Emperor Boris II was captured and taken to Constantinople where he abdicated and the Byzantine Emperor John I Tzimiskes announced the annexation of Bulgaria, even though the Eastern Roman Empire only controlled Eastern Bulgaria at the time, and the lands to the west remained under Bulgarian control. The four brothers David, Moses, Aron, and Samuel of the Cometopuli dynasty ruled in the free territories and in 976, launched a major offensive against the Byzantines to regain the lost lands. Soon, the youngest brother, Samuel, took complete authority following the deaths of his three eldest brothers.

The Round Church (Bulgarian: Кръгла църква, Kragla tsarkva), also known as the Golden Church (Златна църква, Zlatna tsarkva) or the Church of St John (църква "Свети Йоан", tsarkva "Sveti Yoan"), is a large partially preserved early medieval Eastern Orthodox church. It lies in Preslav, the former capital of the First Bulgarian Empire, today a town in northeastern Bulgaria. The church dates to the early 10th century, the time of Tsar Simeon I's rule, and was unearthed and first archaeologically examined in 1927–1928.

Considered to be one of the most impressive examples of medieval Bulgarian architecture, the Round Church takes its name from the distinctive shape of one of its three sections, the cella (naos), which is a rotunda that serves as a place of liturgy. The church's design also includes a wide atrium and a rectangular entrance area, or narthex, marked by two circular turrets.

The Theme of Bulgaria (Greek: Θέμα Βουλγαρίας, romanized: Thema Boulgarias) was a theme (province) of the Byzantine Empire established by Emperor Basil II after the conquest of Bulgaria in 1018. Its capital was Skopje and it was governed by a strategos. The theme of Bulgaria did not encompass the old Bulgarian lands between the Haimos Mountains and the river Danube, that included the former capitals Pliska and Preslav. This territory was administered independently and was considered as autonomous military unit, designated as Paristrion or Paradunavon, meaning the "lands beside the Danube".

The local inhabitants were called Bulgarians, but some authors maintain this name did not have an ethnic meaning. Bulgaroi was a political name, in the same way as Romaioi. The emotive force which the name has today is quite distinct from that which inspired the emperors John I and Basil II to celebrate their victories with elaborate ceremony. Their achievement was to restore the empire to her ancient limits, and eliminate the rival, distinct, independent empire that had emerged from the Byzantine model and had been established and recognized within those limits. It can be seen from the fact that the rebels in the Uprising of 1072 invited a Serbian king from Diokleia Constantine Bodin, which belonged to the former empires of Simeon I of Bulgaria and Samuel of Bulgaria, to be the Tsar of the Bulgarians. However, some authors suggest that Bodin was invited, because he was the great-great-grandson of Samuel of Bulgaria.

Pereyaslavets (East Slavic: Переяславец) or Preslavets (Bulgarian: Преславец) was a trade city located near mouths of the Danube. The city's name is derived from that of the Bulgarian capital of the time, Preslav, and means Little Preslav (Medieval Greek: Μικρᾶ Πρεσθλάβα). In Greek it was also known as Presthlavitza (Πρεσθλαβίτζα). Several theories exist regarding the exact location of the city: either at Preslav or in its vicinity in Bulgaria, or at Isaccea, Nufăru, Murighiol or Jurilovca in Romania.

A thriving trade centre of the First Bulgarian Empire, it was captured by Prince Svyatoslav of Kievan Rus in 968 (See Sviatoslav's invasion of Bulgaria). During Svyatoslav's absence from the city following the Siege of Kiev (968), part of the citizens revolted and opened the gate to Bulgarian forces. According to Vasily Tatischev, Svyatoslav's governor Volk managed to escape.