Personal care in the context of "Nail (anatomy)"

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⭐ Core Definition: Personal care

Personal care products are a class of consumer products associated hygiene and personal grooming. They are marketed to modern consumers as "minimally necessary" or improving appearance or well-being.

They are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity. Toiletries form a narrower category of personal care products which are used for basic hygiene and cleanliness as a part of a daily routine. Cosmetic products, in contrast, are used for personal grooming and beautification (aesthetically enhance a person's appearance). Pharmaceutical products are not considered personal care products.

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In this Dossier

Personal care in the context of Cosmetics

Cosmetics are substances that are intended for application to the body for cleansing, beautifying, promoting attractiveness, or altering appearance. They are mixtures of chemical compounds derived from either natural sources or created synthetically. Cosmetics have various purposes, including personal and skin care. They can also be used to conceal blemishes and enhance natural features (such as the eyebrows and eyelashes). Makeup can add color to the face, enhance features, or alter appearance to resemble a different person, creature, or object.

People have used cosmetics for thousands of years for skin care and appearance enhancement. Visible cosmetics for both women and men have gone in and out of fashion over the centuries.

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Personal care in the context of Bathroom cabinet

A bathroom cabinet is a cabinet in a bathroom, most often used to store hygiene products, toiletries, and sometimes also medications such that it works as an improvised medicine cabinet. There are two main types of bathroom cabinets: vanity cabinets which are usually placed under sinks and mirror cabinets which are usually placed over sinks or above toilets. Bathroom cabinets often either have an integrated electrical socket or are placed close to one so that appliances such as an electric shaver or hairdryer can be used. Bathroom cabinets have become much more technologically advanced with retailers today offering features like Bluetooth audio, mood lighting, and anti-fog technology.

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Personal care in the context of Natura & Co

Natura &Co Holding S.A. is a Brazilian global personal care cosmetics group headquartered in São Paulo. The Natura & Co Group currently includes Natura Cosméticos and Avon Products. The Group is present in 73 countries across all continents except Antarctica. Natura Cosméticos, the parent company, was founded in 1969 by Antônio Luiz Seabra and became a public company listed on São Paulo Stock Exchange in 2004. Currently the company is the largest Brazilian cosmetics company by revenue. In May 2019 Natura & Co announced that it had entered into definitive agreement to acquire Avon Products, Inc. The transaction was approved by Brazilian regulations authorities in the beginning of November 2019 and was completed in January 2020, making Natura & Co the 4th largest pure-play beauty company in the world.

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Personal care in the context of Nivea

Nivea (German pronunciation: [niˈveːa] , stylized as NIVEA) is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg-based company Beiersdorf Global AG, who also makes the Eucerin brand. Nivea comes from the Latin adjective niveus meaning "snow-white".

In the 1930s, Beiersdorf produced various products such as tanning oil, shaving cream, shampoo, facial cleanser, and toners. During World War II, the trademark "NIVEA" was expropriated in many countries. After the war, Beiersdorf repurchased the rights. During the 1980s, the NIVEA brand expanded into a wider market.

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