Market economics in the context of "Nivea"

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👉 Market economics in the context of Nivea

Nivea (German pronunciation: [niˈveːa] , stylized as NIVEA) is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg-based company Beiersdorf Global AG, who also makes the Eucerin brand. Nivea comes from the Latin adjective niveus meaning "snow-white".

In the 1930s, Beiersdorf produced various products such as tanning oil, shaving cream, shampoo, facial cleanser, and toners. During World War II, the trademark "NIVEA" was expropriated in many countries. After the war, Beiersdorf repurchased the rights. During the 1980s, the NIVEA brand expanded into a wider market.

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Market economics in the context of Socialism with Chinese characteristics

Socialism with Chinese characteristics (Chinese: 中国特色社会主义; pinyin: Zhōngguó tèsè shèhuìzhǔyì; Mandarin: [ʈʂʊ́ŋ.kwǒ tʰɤ̂.sɤ̂ ʂɤ̂.xwêɪ.ʈʂù.î] ) is a term used by the Chinese Communist Party (CCP) to encompass its political theories and policies.

The term was first established by Deng Xiaoping in 1982 and was largely associated with Deng's overall program of adopting elements of market economics as a means to foster growth using foreign direct investment and to increase productivity (especially in the countryside where 80% of China's population lived) while the CCP retained both its formal commitment to achieve communism and its monopoly on political power. In the party's official narrative, socialism with Chinese characteristics is Marxism adapted to Chinese conditions and a product of scientific socialism. The theory stipulated that China was in the primary stage of socialism due to its relatively low level of material wealth and needed to engage in economic growth before it pursued a more egalitarian form of socialism, which in turn would lead to a communist society described in Marxist orthodoxy.

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Market economics in the context of New Labour

New Labour is the political philosophy that dominated the history of the British Labour Party from 1994 to 2010 under the leadership of Tony Blair and Gordon Brown. The term originated in a conference slogan first used by the party in 1994, later seen in a draft manifesto which was published in 1996 and titled New Labour, New Life for Britain. It was presented as the brand of a newly reformed party that had altered the old Clause IV (which stressed nationalisation) and instead endorsed market economics. The branding was extensively used while the party was in government between 1997 and 2010. New Labour was influenced by the political thinking of Anthony Crosland and the leadership of Blair and Brown as well as Peter Mandelson and Alastair Campbell's media campaigning. The political philosophy of New Labour was influenced by the party's development of Anthony Giddens' Third Way which attempted to provide a synthesis between capitalism and socialism. The party emphasised the importance of social justice, rather than equality, emphasising the need for equal opportunity and believed in the use of markets to deliver economic efficiency and social justice.

The New Labour brand was developed to regain trust from the electorate and to portray a departure from the party's traditional socialist policies, thereby communicating the party's modernisation to the public. However, it was criticised for its breaking of election promises and of loosening its links to the trade unions. Calls for modernisation had become prominent following Labour's heavy defeat in the 1983 general election, with the new Labour leader, Neil Kinnock, who came from the party's soft left Tribune Group of Labour MPs, calling for a review of policies that led to the party's defeat, and for improvements to the party's public image to be made by Peter Mandelson, a former television producer. Following the leaderships of Neil Kinnock and John Smith, the party under Tony Blair attempted to widen its electoral appeal under the New Labour tagline and by the 1997 general election it had made significant gains in the middle class; resulting in a landslide victory. Labour maintained this wider support at the 2001 general election and won a third consecutive victory in the 2005 general election for the first time ever in the history of the Labour Party. However, the party's majority was significantly reduced from four years earlier.

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