Pepsi in the context of Pepsin

In microeconomics, substitute goods are two goods that can be used for the same purpose by consumers. That is, a consumer perceives both goods as similar or comparable, so that having more of one good causes the consumer to desire less of the other good. Contrary to complementary goods and independent goods, substitute goods may replace each other in use due to changing economic conditions. An example of substitute goods is Coca-Cola and Pepsi; the interchangeable aspect of these goods is due to the similarity of the purpose they serve, i.e. fulfilling customers' desire for a soft drink. These types of substitutes can be referred to as close substitutes.

Substitute goods are commodity which the consumer demanded to be used in place of another good.

Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised. This approach, known as "sex sells," has become more prevalent among companies, leading to controversies surrounding the use of sexual campaigns in advertising.

Contemporary mainstream advertising, across various media platforms such as magazines, online, and television, frequently incorporates sexual elements to market a wide range of branded goods and services. Provocative images of attractively dressed men and women are commonly used to promote clothing, alcohol, beauty products, and fragrances. Renowned brands like Calvin Klein, Victoria's Secret, and Pepsi use such imagery to cultivate an alluring media presence.

Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 12.6 billion in 2024.

Originally available only in a single undistinguished flavour sold in a tall and slim silver and blue can, called Red Bull Energy Drink, the drink added numerous variants over time. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, and Red Bull Crashed Ice, as well as standout stunts like the Red Bull Stratos space diving project. In addition to sport series, its marketing includes multiple sports team ownerships, celebrity endorsements, and music through its Red Bull Records label.

Khordha district is an administrative district of the state of Odisha, India. It was formed on April 1, 1993, by the division of former Puri District into Puri, Khordha and Nayagarh districts. In the year 2000 the district name was changed to Khordha. The district headquarters is Khordha Town. The capital city of Bhubaneswar is located in this district. Khordha is the most urbanized of all the districts of Odisha.

Khordha Road, the railway station that serves the town, is also the divisional headquarters of the East Coast Railway of the Indian Railways, and contains its own division. Khordha is known for its brass utensils, cottage industries, railway coach manufacturing and cable manufacturing unit and counsumer food manufacturing unit of various MNCs like Coca-Cola, Pepsi,Unilever, ITC etc.

The 24 Hours of Daytona, also known as the Rolex 24 At Daytona for sponsorship reasons, is a 24-hour sports car endurance race held annually at Daytona International Speedway in Daytona Beach, Florida. It is run on the Sports Car Course layout, a 3.56-mile (5.73 km) combined road course that uses most of the tri-oval plus an infield road course. The race has about 60 different cars competing for victory across multiple classes. With multiple drivers “Each team trades shifts between three and five drivers”. The race is held on the last weekend of January or first weekend of February as part of Speedweeks, it is the first major automobile race of the year in North America. The race is sanctioned by IMSA and is the first race of the season for the IMSA SportsCar Championship.

The race has borne the names of several sponsors over the years. Since 1992, the Rolex Watch Company has been the title sponsor of the race, replacing Sunbank, which replaced Pepsi in 1984. Winning drivers of all classes receive a Rolex Daytona watch, a tradition that started back in 1964 for the Daytona Continental. The reason behind racers winning a watch is because back then “chronographs were really “tool watches” for those in the racing industry” used for time purposes.