Coca-Cola in the context of "Pepsi"

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.

The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The etymology of the word “brand” originates from the Old Norse word "brandr" from the 10th Century, which means “to burn". The term "brand" has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people's stage names.

In microeconomics, substitute goods are two goods that can be used for the same purpose by consumers. That is, a consumer perceives both goods as similar or comparable, so that having more of one good causes the consumer to desire less of the other good. Contrary to complementary goods and independent goods, substitute goods may replace each other in use due to changing economic conditions. An example of substitute goods is Coca-Cola and Pepsi; the interchangeable aspect of these goods is due to the similarity of the purpose they serve, i.e. fulfilling customers' desire for a soft drink. These types of substitutes can be referred to as close substitutes.

Substitute goods are commodity which the consumer demanded to be used in place of another good.

In the United States, a design patent is a form of legal protection granted to the ornamental design of an article of manufacture. Design patents are a type of industrial design right. Ornamental designs of jewelry, furniture, beverage containers (Fig. 1) and computer icons are examples of objects that are covered by design patents.

A similar intellectual property right, a registered design, can be obtained in other countries. In Kenya, Japan, South Korea and Hungary, industrial designs are registered after performing an official novelty search. In the countries of the European Community, one needs to only pay an official fee and meet other formal requirements for registration (e.g. Community design at EUIPO, Germany, France, Spain).

A sugary drink tax, soda tax, or sweetened beverage tax (SBT) is a tax or surcharge (food-related fiscal policy) designed to reduce consumption of sweetened beverages by making them more expensive to purchase. Drinks covered under a soda tax often include carbonated soft drinks, sports drinks and energy drinks. Fruit juices without added sugar are usually excluded, despite similar sugar content, though there is some debate on including them.

This policy intervention is an effort to decrease obesity and the health impacts related to being overweight. The tax is a matter of public debate in many countries and beverage producers like Coca-Cola often oppose it. Advocates such as national medical associations and the World Health Organization promote the tax as an example of a Pigouvian tax, aimed to discourage unhealthy diets and offset the growing economic costs of obesity.

Cayey (Spanish pronunciation: [kaˈʝej]), officially Cayey de Muesas, is a mountain town and municipality in central Puerto Rico located on the Sierra de Cayey within the Central Mountain range, north east of Salinas and north of Guayama; south of Cidra and Caguas; east of Aibonito and west of San Lorenzo. Cayey is spread over 21 barrios plus Cayey Pueblo (the downtown area and the administrative center). It is part of the San Juan-Caguas-Guaynabo Metropolitan Statistical Area.

Cayey is notable for its surrounding mountains. The city has been actively growing since the 1990s, evidenced by its designation as a Metropolitan Area by the U.S. Census Bureau. It has experienced significant growth in commerce, and many major retailers, such as Wal-Mart have opened stores in the city. Industries in Cayey include sugar, tobacco and poultry. For tobacco there is a well-known company called Consolidated Cigar Corp. A new coliseum and hospital facilities have also been built. Coca-Cola is a major corporation that has a manufacturing facility in the town. Cayey is also host to one of the campuses of the University of Puerto Rico, the University of Puerto Rico at Cayey.

Common uses for bottles made from glass include food condiments, soda, liquor, cosmetics, pickling and preservatives; they are occasionally also notably used for the informal distribution of notes. A glass bottle can vary in size considerably, but are most commonly found in sizes ranging between about 200 millilitres and 1.5 litres.