The Motion Picture Association (MPA) is an American trade association representing the major film studios of the United States, the mini-major Amazon MGM Studios, as well as the video streaming services Netflix and Amazon Prime Video. Founded in 1922 as the Motion Picture Producers and Distributors of America (MPPDA) and known as the Motion Picture Association of America (MPAA) from 1945 until September 2019, its original goal was to ensure the viability of the American film industry. In addition, the MPA established guidelines for film content which resulted in the creation of the Motion Picture Production Code in 1930. This code, also known as the Hays Code, was replaced by a voluntary film rating system in 1968, which is managed by the Classification and Rating Administration (CARA).
The MPA has advocated for the motion picture and television industry, with the goals of promoting effective copyright protection, expanding market access and has worked to curb copyright infringement, including attempts to limit the sharing of copyrighted works via peer-to-peer file sharing networks and by streaming from pirate sites. Former United States ambassador to France Charles Rivkin is the chairman and CEO.