Party political broadcast in the context of "Campaign advertising"

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⭐ Core Definition: Party political broadcast

A party political broadcast (also known, in pre-election campaigning periods, as a party election broadcast) is a television or radio broadcast made by a political party.

In the United Kingdom the Communications Act 2003 prohibits (and previously the Broadcasting Act 1990 and earlier broadcasting practice prohibited) political advertising on television or radio; parties are instead allocated broadcast slots (usually around five minutes long) free of charge on broadcast channels using a formula set by Parliament. From 1953 to 2012, government and opposition commentaries were broadcast on the evening of the annual budget statement. Ministerial Broadcasts are occasionally made on urgent matters of a non-partisan nature.

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👉 Party political broadcast in the context of Campaign advertising

In politics, campaign advertising is propaganda through the media to influence a political debate and, ultimately, voting. Political consultants and political campaign staff design these ads. Many countries restrict the use of broadcast media to broadcast political messages. In the European Union, many countries do not permit paid-for TV or radio advertising for fear that wealthy groups will gain control of airtime, making fair play impossible and distorting the political debate.

In both the United Kingdom and Ireland, paid advertisements are forbidden, though political parties are allowed a small number of party political broadcasts in the run-up to election time. The United States has a very free market for broadcast political messaging. Canada allows paid-for political broadcasts but requires equitable access to the airwaves.

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