Nielsen Media Research in the context of "Commercial advertisement"

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television.The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "day-part").

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market, is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content. They can coincide with or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Nielsen has measured both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013.

Markets are identified by the largest city, which is usually located in the center of the market region. However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as Wichita–Hutchinson, Kansas; Chico–Redding, California; Albany–Schenectady–Troy, New York; and Harrisburg–Lebanon–Lancaster–York, Pennsylvania).

The National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major professional sports leagues in the United States and Canada and the highest professional level of American football in the world. Each NFL season begins annually with a three-week preseason in August, followed by the 18-week regular season, which runs from early September to early January, with each team playing 17 games and having one bye week. Following the conclusion of the regular season, seven teams from each conference, including the four division winners and three wild card teams, advance to the playoffs, a single-elimination tournament, which culminates in the Super Bowl, played in early February between the winners of the AFC and NFC championship games. The NFL is headquartered in Midtown Manhattan.

The NFL was formed in 1920 as the American Professional Football Association (APFA) before renaming itself the National Football League for the 1922 season. After initially determining champions through end-of-season standings, a playoff system was implemented in 1933 that culminated with the NFL Championship Game until 1966. Following an agreement to merge the NFL with the rival American Football League (AFL), the Super Bowl was first held in 1967 to determine a champion between the best teams from the two leagues and has remained as the final game of each NFL season since the merger was completed in 1970. The NFL is the wealthiest professional sports league in the world by revenue, and the sports league with the most valuable teams. The NFL also has the highest average attendance (67,591) of any professional sports league in the world and is the most popular sports league in the United States. The Super Bowl is also among the most-watched sporting events in the world, with the individual games accounting for many of the most watched television programs in American history and occupying the top five of Nielsen's all-time most-watched U.S. television broadcasts by 2015.

WCCO-TV (channel 4), branded CBS Minnesota, is a television station licensed to Minneapolis, Minnesota, United States, serving the Twin Cities area. It is owned and operated by the CBS television network through its CBS News and Stations division, and maintains studios on South 11th Street along Nicollet Mall in downtown Minneapolis; its transmitter is located at the Telefarm complex in Shoreview, Minnesota.

WCCO-TV's programming is also seen on full-power satellite station KCCW-TV (channel 12) in Walker (with transmitter near Hackensack). Nielsen Media Research treats WCCO-TV and KCCW-TV as one station in local ratings books, using the identifier name WCCO+. From 1987 until 2017, WCCO-TV operated a second satellite, KCCO-TV (virtual and VHF digital channel 7) in Alexandria (with transmitter near Westport).