MS NOW (formerly MSNBC) is an American cable news channel owned by Versant, a subsidiary of Comcast pending its spin-off to their shareholders in 2026. The channel primarily broadcasts rolling news coverage and modern liberal-leaning political commentary.
The channel was first established in 1996 as a joint venture between NBC News and Microsoft (with its original name being a portmanteau of MSN and NBC). This venture encompassed the channel and the news portal MSNBC.com. Microsoft divested its stake in the channel in 2005, followed by the website in 2012; the website was subsequently rebranded as NBCNews.com, and MSNBC.com was later taken over by the cable channel's editorial staff.