Motion graphics (sometimes mograph) are pieces of animation or digital footage that create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology (e.g. thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book). The term distinguishes static graphics from those with a transforming appearance over time, without over-specifying the form. While any form of experimental or abstract animation can be called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects to video, film, TV, and interactive applications.
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👉 Motion graphics in the context of Blender (software)
Blender is a free and open-source 3D computer graphics software tool set that runs on Windows, macOS, Linux, BSD, Haiku, and IRIX. It is used for creating animated films, visual effects, art, 3D-printed models, motion graphics, interactive 3D applications, and virtual reality. It is also used in creating models for video games.
Blender was used to produce the Academy Award-winning film Flow (2024).
Motion graphics in the context of Digital distribution
Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of information or materials through digital platforms. The distribution of digital media content may be of digitized versions of analog materials, as well as other materials offered in a purely digital format, such as audio, video, e-books, video games, and other software.
The term is generally used to describe distribution over an online delivery medium, such as the Internet, thus bypassing physical distribution methods, such as paper, optical discs, and VHS videocassettes. The term online distribution is typically applied to freestanding products, with downloadable add-ons for other products are more commonly described as downloadable content. Content distributed online may be streamed or downloaded, and often consists of books, films and television programs, music, software, and video games. Streaming involves downloading and using content at a user's request, or "on-demand", rather than allowing a user to store it permanently. In contrast, fully downloading content to a hard drive or other forms of storage media may allow offline access in the future.
Motion graphics in the context of Motion graphic design
Motion graphic design, also known as motion design, is a subset of graphic design which combines design with motion graphics and video production. Examples include kinetic typography and graphics used in film and television opening sequences, and station identification logos of some television channels.
Both design principles and animation principles are important for good motion design.