Mobile television in the context of "Terrestrial television"


Mobile television in the context of "Terrestrial television"

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⭐ Core Definition: Mobile television

Mobile television is television watched on a small handheld or mobile device, typically developed for that purpose. It includes services delivered via mobile phone networks, received free-to-air via terrestrial television stations, or via satellite broadcast. Regular broadcast standards or special mobile TV transmission formats can be used. Additional features include downloading TV programs and podcasts from the Internet and storing programming for later viewing.

According to the Harvard Business Review, the growing adoption of smartphones allowed users to watch as much mobile video in three days of the 2010 Winter Olympics as they watched throughout the entire 2008 Summer Olympics, a five-fold increase. However, except in South Korea, consumer acceptance of broadcast mobile TV has been limited due to a lack of compatible devices.

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