Mobile commerce in the context of Location-based services


Mobile commerce in the context of Location-based services

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⭐ Core Definition: Mobile commerce

The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Some choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."

Mobile commerce is worth US$800 billion, with Asia representing almost half of the market.

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👉 Mobile commerce in the context of Location-based services

Location-based service (LBS) is a general term denoting software services which use geographic data and information to search systems, in turn providing services or information to users. LBS can be used in a variety of contexts, such as health, indoor object search, entertainment, work, personal life, etc. Commonly used examples of location-based services include navigation software, social networking services, location-based advertising, and a tracking system. LBS can also include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. LBS also includes personalized weather services and even location-based games.

LBS is critical to many businesses as well as government organizations to drive real insight from data tied to a specific location where activities take place. The spatial patterns that vehicle location data and services can provide is one of its most powerful and useful aspects where location is a common denominator in all of these activities and can be leveraged to better understand patterns and relationships. Banking, surveillance, online commerce, and many weapon systems are dependent on LBS.

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Mobile commerce in the context of E-commerce

E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is a part of the retail, the largest segment of the electronics industry and is in turn driven by the technological advances of the semiconductor industry.

View the full Wikipedia page for E-commerce
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