Microsoft Store (retail) in the context of HP Inc.


Microsoft Store (retail) in the context of HP Inc.

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⭐ Core Definition: Microsoft Store (retail)

Microsoft Store was a chain of retail stores and is an online shopping site, owned and operated by Microsoft and dealing in computers, computer software, and consumer electronics.

The Microsoft Store offered Signature PCs and tablets like the Microsoft Surface, and offerings from third parties such as Acer, Dell, HP, Lenovo, and VAIO without demos nor trialware (pre-installed free trials of certain third-party software that expire after a limited time). It also offered Windows (most retail versions), Microsoft Office, and Xbox One game consoles, games, and services including on-site Xbox diagnostics. The Answers Desk helped to answer questions related to Office, Windows, and other Microsoft products; the stores also offered class sessions as well as individual appointments.

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Microsoft Store (retail) in the context of Microsoft Store

The Microsoft Store (formerly known as the Windows Store) is a digital distribution platform operated by Microsoft. It was created as an app store for Windows 8 as the primary means of distributing Universal Windows Platform apps. With Windows 10 1803, Microsoft merged its other distribution platforms (Windows Marketplace, Windows Phone Store, Xbox Music, Xbox Video, Xbox Store, and a web storefront also known as "Microsoft Store") into Microsoft Store, making it a unified distribution point for apps, console games, and digital videos. Digital music was included until the end of 2017, and E-books were included until 2019.

As with other similar platforms, such as the Google Play and Mac App Store, Microsoft Store is curated, and apps must be certified for compatibility and content. In addition to the user-facing Microsoft Store client, the store has a developer portal with which developers can interact. Microsoft takes 5–15% of the sale price for apps and 30% on Xbox games. Prior to January 1, 2015, this cut was reduced to 20% after the developer's profits reached $25,000. In 2021, 669,000 apps were available in the store. Categories containing the largest number of apps are "Books and Reference", "Education", "Entertainment", and "Games". The majority of the app developers have one app.

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