Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.Compare marketology,which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions".
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Marketing management in the context of White-collar workers
A white-collar worker is a person who performs knowledge-based, aptitude-based, managerial, or administrative work generally performed in an office or similar setting. White-collar workers include job paths related to banking, finance, compliance, legal, risk management, internal audit, data privacy, cybersecurity, insurance, government, consulting, academia, accountancy, business and executive management, customer support, design, economics, science, technology, engineering, market research, human resources, operations research, marketing, public relations, real estate, information technology, networking, healthcare, architecture, and research and development.
In contrast, blue-collar workers perform manual labor or work in skilled trades; pink-collar workers work in care, health care, social work, or teaching; green-collar workers specifically work in the environmental sector; and grey-collar jobs combine manual labor and skilled trades with non-manual or managerial duties.
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