A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.
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👉 Market analysis in the context of Trade fair
A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of competitors, and examine recent market trends and opportunities.
In contrast to consumer shows, only some trade shows are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "public" or "trade only". A few shows are hybrids of the two; one example is the Frankfurt Book Fair, which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S., there are currently over 10,000 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.
Market analysis in the context of Art dealer
An art dealer is a person or company that buys and sells works of art, or acts as the intermediary between the buyers and sellers of art.
An art dealer in contemporary art typically seeks out various artists to represent, and builds relationships with collectors and museums whose interests are likely to match the work of the represented artists. Some dealers are able to anticipate market trends, while some prominent dealers may be able to influence the taste of the market. Many dealers specialize in a particular style, period, or region. They often travel internationally, frequenting exhibitions, auctions, and artists' studios looking for good buys, little-known treasures, and exciting new works. When dealers buy works of art, they resell them either in their galleries or directly to collectors. Those who deal in contemporary art in particular usually exhibit artists' works in their own galleries. They will often take part in preparing the works of art to be revealed or processed.
Market analysis in the context of Destination resort
A resort hotel is a hotel which often contains full-sized resort facilities with full-service accommodations and luxury amenities. These hotels may attract both business conferences and vacationing tourists and offer more than a convenient place to stay. These hotels may be referred to as major conference center hotels, flagship hotels, destination hotels, and destination resorts. The market for conference and resort hotels is a subject for market analysis.
These hotels as destinations may be characterized by distinctive architecture, upscale lodgings, ballrooms, large conference facilities, restaurants, and recreation activities such as golf or skiing. They may be located in a variety of settings from major cities to remote locations.
Market analysis in the context of Market intelligence
Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as competitors' and customers' values and preferences.
MI along with the marketing capabilities of an organization provides a guideline into the allocation and implementation of resources and processes. It is used for the purpose of continuously supplying strategic marketing planning for organizations to gauge marketing positions in order for companies to gain competitive advantage and best meet objectives.
Market analysis in the context of Global environmental analysis
The analysis of the global environment of a company is called global environmental analysis. This analysis is part of a company's analysis-system, which also comprises various other analyses, like the industry analysis, the market analysis and the analyses of companies, clients and competitors. This system can be divided into a macro and micro level. Except for the global environmental analysis, all other analyses can be found on the micro level. Though, the global environmental analysis describes the macro environment of a company. A company is influenced by its environment. Many environmental factors, especially economical or social factors, play a big role in a company's decisions, because the analysis and the monitoring of those factors reveal chances and risks for the company's business. This environmental framework also gives information about location issues. A company is thereby able to determine its location sites. Furthermore, many other strategic decisions are based on this analysis. One may also apply the BBW model. In addition, the factors are analyzed to evaluate external business developments. It is finally the task of the management to adapt the firm to its environment or to influence the environment in an adequate way. The latter is mostly the more difficult option. There are different instruments to analyze the company's environment which are going to be explained afterwards.