Adobe Flash (formerly Macromedia Flash and FutureSplash) is a mostly discontinued multimedia software platform used for production of animations, rich internet applications, desktop applications, mobile apps, mobile games, and embedded web browser video players.
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Macromedia in the context of EULA
An end-user license agreement or EULA (/ˈjuːlə/) is a legal contract between a software supplier and a customer or end-user.
The practice of selling licenses to rather than copies of software predates the recognition of software copyright, which has been recognized since the 1970s in the United States. Initially, EULAs were often printed as shrink wrap contracts, where tearing the shrink wrap indicated acceptance. Software distributed via the internet is more commonly licensed via clickwrap (where the user clicks to agree to the license) or browsewrap (continuing to browse the website indicates agreement).