Lloyd George ministry in the context of "Stanley Baldwin"

The 1918 United Kingdom general election was called immediately after the Armistice with Germany which ended the First World War, and was held on Saturday, 14 December 1918. The governing coalition, under Prime Minister David Lloyd George, sent letters of endorsement to candidates who supported the coalition government. These were nicknamed Coalition Coupons, and led to the election being known as the "coupon election". The result was a massive landslide in favour of the coalition, comprising primarily the Conservatives and Coalition Liberals, with massive losses for Liberals who were not endorsed. Nearly all the Liberal MPs without coupons were defeated, including party leader H. H. Asquith.

It was the first general election to be held after enactment of the Representation of the People Act 1918. It was thus the first election in which women over the age of 30 (with some property qualifications), and all men over the age of 21, could vote. Previously, all women and many poor men had been excluded from voting. Women generally supported the coalition candidates.

The Liberal Party was one of the two major political parties in the United Kingdom, along with the Conservative Party, in the 19th and early 20th centuries. Beginning as an alliance of Whigs, free trade–supporting Peelites, and reformist Radicals in the 1850s, by the end of the 19th century, it had formed four governments under William Ewart Gladstone. Despite being divided over the issue of Irish Home Rule, the party returned to government in 1905 and won a landslide victory in the 1906 general election. Under prime ministers Henry Campbell-Bannerman (1905–1908) and H. H. Asquith (1908–1916), the Liberal Party passed reforms that created a basic welfare state. Although Asquith was the party leader, its dominant figure was David Lloyd George.

Asquith was overwhelmed by his wartime role as prime minister and Lloyd George led a coalition that replaced him in late 1916. However, Asquith remained as Liberal Party leader. The split between Lloyd George's breakaway faction and Asquith's official Liberal faction badly weakened the party. The coalition government of Lloyd George was increasingly dominated by the Conservative Party, which finally ousted him as prime minister in 1922. The subsequent Liberal collapse was quick and catastrophic. With 400 MPs elected in the 1906 election; they had only 40 in 1924. Their share of the popular vote plunged from 49% to 18%. The Labour Party absorbed most of the ex-Liberal voters and then became the Conservatives' main rival.

Arthur James Balfour, 1st Earl of Balfour (/ˈbælfər, -fɔːr/; 25 July 1848 – 19 March 1930), was a British statesman and Conservative politician who served as Prime Minister of the United Kingdom from 1902 to 1905. As foreign secretary in the Lloyd George ministry, he issued the Balfour Declaration of 1917 on behalf of the cabinet, which supported a "home for the Jewish people" in Palestine, and later issued the Balfour Declaration of 1926 as Lord of the Privy Council, which announced a co-equal relationship between the United Kingdom and its Dominions, laying the groundwork for the Statute of Westminster 1931 which granted full independence to the former colonies.

Entering Parliament in 1874, Balfour achieved prominence as Chief Secretary for Ireland, in which position he suppressed agrarian unrest whilst taking measures against absentee landlords. He opposed Irish Home Rule, saying there could be no half-way house between Ireland remaining within the United Kingdom or becoming independent. From 1891 he led the Conservative Party in the House of Commons, serving under his uncle, Lord Salisbury, whose government won large majorities in 1895 and 1900. An esteemed debater, he was bored by the mundane tasks of party management.

The first Labour government of the United Kingdom was formed by Ramsay MacDonald. A minority government, it lasted from January to November 1924, when they lost a vote of no confidence and were defeated by the Conservatives in the subsequent election.

After the Carlton Club meeting, in which the Conservatives voted to separate from the Lloyd George coalition, a general election was held in 1922, which resulted in a victory for the Conservatives and their Unionist allies, winning 344 seats and a convincing parliamentary majority of 74 seats — sufficient for a full parliamentary term.

The Liberal Party was one of the two major political parties in the United Kingdom, along with the Conservative Party, in the 19th and early 20th centuries. Beginning as an alliance of Whigs, free trade–supporting Peelites, and reformist Radicals in the 1850s, by the end of the 19th century, it had formed four governments under William Ewart Gladstone. Despite being divided over the issue of Irish Home Rule, the party returned to government in 1905 and won a landslide victory in the 1906 general election. Under prime ministers Henry Campbell-Bannerman (1905–1908) and H. H. Asquith (1908–1916), the Liberal Party passed reforms that created a basic welfare state. Although Asquith was the party leader, its dominant figure was David Lloyd George.

Asquith was overwhelmed by his wartime role as prime minister and Lloyd George led a coalition that replaced him in late 1916. However, Asquith remained as Liberal Party leader. The split between Lloyd George's breakaway faction and Asquith's official Liberal faction badly weakened the party. The coalition government of Lloyd George was increasingly dominated by the Conservative Party, which finally ousted him as prime minister in 1922. The subsequent Liberal collapse was quick and catastrophic. With 397 MPs elected in the 1906 election; they had only 40 in 1924. Their share of the popular vote plunged from 49% to 18%. The Labour Party absorbed most of the ex-Liberal voters and then became the Conservatives' main rival.