The opening ceremony of the 2008 Summer Olympics was held at the Beijing National Stadium, also known as the Bird's Nest. It began at 20:00 (8:00 PM) China Standard Time (UTC+08:00), on 8 August 2008, due to the significance of the number 8, which is considered to be auspicious and is furthermore associated with prosperity and confidence in Chinese culture. The artistic part of the ceremony comprised two parts titled "Brilliant Civilization" and "Glorious Era" respectively. The first part highlighted Chinese civilization and the second part exhibited modern China and its dream of harmony between the people of the world. The stadium was full to its 91,000 capacity according to organizers.
The ceremony was directed by Chinese filmmaker Zhang Yimou, who was the chief director, and whose international reputation rests partly on work banned in China. He was assisted by Chinese choreographers Zhang Jigang and Chen Weiya. The director of music for the ceremony was composer Chen Qigang. It was noted for its focus on ancient Chinese culture (with the Communist revolution being largely omitted). The final ascent to the torch featured Olympic gymnast Li Ning, who appeared to run through air around the membrane of the stadium. Featuring 15,000 performers, the ceremony lasted over four hours (4:09, second only to Sydney 2000) and was reported to have cost over US$100 million to produce.