Levi Strauss (/ˈliːvaɪ ˈstraʊs/ LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California.
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👉 Levi Strauss in the context of Jeans
Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 and patented by Davis and Levi Strauss on May 20, 1873. Prior to the patent, the term "blue jeans" had been long in use for various garments (including trousers, overalls, and coats), constructed from blue-colored denim.
Originally designed for miners, modern jeans were popularized as casual wear by Marlon Brando and James Dean in their 1950s films, particularly The Wild One and Rebel Without a Cause, leading to the fabric becoming a symbol of rebellion among teenagers, especially members of the greaser subculture. From the 1960s onwards, jeans became common among various youth subcultures and subsequently young members of the general population. Nowadays, they are one of the most popular types of trousers in Western culture. Historic brands include Levi's, Lee, and Wrangler.
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Levi Strauss in the context of Jacob W. Davis
Jacob William Davis (Russian: Якоб Яковлевич Юфес , May 14, 1831 – January 20, 1908) was a Russian-American tailor who is credited with inventing modern jeans. Growing up in Russian Empire, he emigrated to the United States as a young man and spent some time in Canada as well. He invented jeans by using sturdy cloth and rivets to strengthen weak points in the seams, and partnered with Levi Strauss to mass-produce them.
Levi Strauss in the context of Levi Strauss & Co.
Levi Strauss & Co. (/ˈliːvaɪ ˈstraʊs/ LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ˈliːvaɪz/ LEE-vyze) brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business. Although the corporation is registered in Delaware, the company's corporate headquarters is located in Levi's Plaza in San Francisco.