Leo Fender in the context of "Rock and roll music"

The Fender Stratocaster, colloquially known as the Strat, is a model of double-cutaway electric guitar designed between 1952 and 1954 by Leo Fender, Bill Carson, George Fullerton, and Freddie Tavares. The Fender Musical Instruments Corporation has continuously manufactured the Stratocaster since 1954.

The guitar's distinctive body shape was revolutionary when introduced in the mid-1950s. The double cutaway, elongated horns, and heavily contoured back were all designed for better balance and comfort to play while standing up and slung off the shoulder with a strap. The three-pickup design was a step up from earlier one- and two-pickup guitars, and a responsive and simplified vibrato arm integrated into the bridge plate, which marked a significant design improvement over other vibrato systems, such as those manufactured by Bigsby. However, Stratocasters without the vibrato system ("hardtails") were added to the portfolio in March 1955. The modular nature of the guitar, with its easily removable components, enabled players and luthiers to perform numerous modifications to their own guitars, changing out pickups or necks to fit the needs of the player. All of these design elements were popularized and later became industry standards due to the success of the Stratocaster.

Fullerton (/ˈfʊlərtən/ FULL-er-tun) is a city in northern Orange County, California, United States. As of the 2020 census, the city had a total population of 143,617.

Fullerton was founded in 1887. It secured the land on behalf of the Atchison, Topeka and Santa Fe Railway. Historically it was a center of agriculture, notably groves of Valencia oranges and other citrus crops, as well as petroleum extraction; transportation; and manufacturing. It is home to numerous higher educational institutions, particularly California State University, Fullerton and Fullerton College. From the mid-1940s through the late 1990s, Fullerton was home to a large industrial base made up of aerospace contractors, canneries, paper products manufacturers, and is considered to be the birthplace of the electric guitar, due in large part to Leo Fender. The headquarters of Vons, which is owned by Albertsons, is located in Fullerton near the Fullerton–Anaheim line.

Bill Carson (July 8, 1926 – February 15, 2007), born in Meridian, Oklahoma, was a California Western swing guitarist for whom Leo Fender originally designed the Fender Stratocaster electric guitar in the early 1950s. Carson has documented his close relationship to the Strat in his autobiography, Bill Carson – My Life and Times with Fender Musical Instruments (co-written by Willie G. Moseley). In reference to the Stratocaster's "Custom Contouring", he once said, "It fits better to your body like a well tailored shirt should."

George William Fullerton (March 7, 1923 – July 4, 2009) was a longtime associate of Leo Fender and, along with Fender and Dale Hyatt, a co-founder of G&L Musical Instruments. He is credited with design contributions that led to the manufacture of the first mass-produced solid-body electric guitar.

33°38′46″N 111°53′57″W / 33.6460322°N 111.899058°W / 33.6460322; -111.899058

The Fender Musical Instruments Corporation (FMIC, or simply Fender) is an American manufacturer and marketer of musical instruments and amplifiers. Fender produces acoustic guitars, bass amplifiers and public address equipment; however, it is best known for its solid-body electric guitars and bass guitars, particularly the Stratocaster, Telecaster, Jaguar, Jazzmaster, Precision Bass, and the Jazz Bass. Fender also develops digital audio workstation and scorewriter via its subsidiary PreSonus which was acquired in 2021. The company was founded in Fullerton, California, by Clarence Leonidas "Leo" Fender in 1946. Andy Mooney has served as the chief executive officer (CEO) since June 2015; he will retire and be succeeded by Edward 'Bud' Cole in February 2026.