Breakfast cereal in the context of "General Mills"

⭐ In the context of General Mills, breakfast cereal is considered…

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⭐ Core Definition: Breakfast cereal

Breakfast cereal is a category of food, including food products, made from processed cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies.

Although warm, cooked cereals like oat meal, maize grits, and wheat farina have the longest history as traditional breakfast foods, branded and ready-to-eat cold cereals (many produced via the process of extrusion) appeared around the late 19th century. These processed, precooked, packaged cereals are most often served in a quick and simple preparation with dairy products, traditionally cow's milk. These modern cereals can also be paired with yoghurt or plant-based milks, or eaten plain. Fruit or nuts are sometimes added, and may enhance the nutritional benefits.

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👉 Breakfast cereal in the context of General Mills

General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.

Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Wheaties, Chex, Lucky Charms, Trix, Cocoa Puffs, and the monster cereals.

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In this Dossier

Breakfast cereal in the context of Triticale

Triticale (/trɪtɪˈkl/; × Triticosecale) is a hybrid of wheat (Triticum) and rye (Secale) first bred in laboratories during the late 19th century in Scotland and Germany. Commercially available triticale is almost always a second-generation hybrid, i.e., a cross between two kinds of primary (first-cross) triticales. As a rule, triticale combines the yield potential and grain quality of wheat with the disease and environmental tolerance (including soil conditions) of rye. Only in 1970 did the first commercial variety become available. Depending on the cultivar, triticale can more or less resemble either of its parents. It is grown mostly for forage or fodder, although some triticale-based foods can be purchased at health food stores and can be found in some breakfast cereals.

When crossing wheat and rye, wheat is used as the female parent and rye as the male parent (pollen donor). The resulting hybrid is sterile and must be treated with colchicine to induce polyploidy and thus the ability to reproduce itself.

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Breakfast cereal in the context of Cinnamon

Cinnamon is a spice obtained from the inner bark of several tree species from the genus Cinnamomum. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, in particular sweet and savoury dishes such as biscuits, breakfast cereals, snack foods, bagels, teas, hot chocolate, and traditional foods. The aroma and flavour of cinnamon derive from its essential oil and principal component, cinnamaldehyde, as well as numerous other constituents, including eugenol.

Cinnamon is the name for several species of trees and the commercial spice products that some of them produce. All are members of the genus Cinnamomum in the family Lauraceae. Only a few Cinnamomum species are grown commercially for spice. Cinnamomum verum (alternatively C. zeylanicum), known as "Ceylon cinnamon" after its origins in Sri Lanka (formerly Ceylon), is considered to be "true cinnamon", but most cinnamon in international commerce is derived from four other species, usually and more correctly referred to as "cassia": C. burmanni (Indonesian cinnamon or Padang cassia), C. cassia (Chinese cinnamon or Chinese cassia), C. loureiroi (Saigon cinnamon or Vietnamese cassia), and the less common C. citriodorum (Malabar cinnamon).

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Breakfast cereal in the context of Cheerios

Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus. In Europe, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product.

Cheerios were invented in the United States in 1941 by General Mills. The product's original name was CheeriOats, but General Mills changed it to Cheerios in 1945 following a trademark complaint from competitor Quaker Oats Company over the use of the term "oats".

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Breakfast cereal in the context of Wheaties

Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn's Gold Medal Whole Wheat Flakes in 1924, it is primarily a wheat and bran mixture baked into flakes.

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Breakfast cereal in the context of Chex

Chex is an American brand of breakfast cereal currently manufactured by General Mills. It was originally known as Shredded Ralston, first produced in 1936 and owned by Ralston Purina of St. Louis, Missouri, then later renamed Chex in 1950. The Chex brand went with corporate spinoff Ralcorp in 1994 and was then sold to General Mills in 1997. Rival cereal company Kellogg's has the rights to the Chex brand in South Korea and Singapore.

The name "Chex" reflects the square checkerboard logo of Ralston Purina.

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Breakfast cereal in the context of Lucky Charms

Lucky Charms is a brand of breakfast cereal produced by General Mills since 1964. The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. The packaging and marketing features a leprechaun mascot, Lucky.

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Breakfast cereal in the context of Trix (cereal)

Trix is an American brand of breakfast cereal made by General Mills in Minneapolis, Minnesota, for the North American market and by Cereal Partners (using the Nestlé brand) elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground-corn pieces.

The Trix trademark is also used by Yoplait (a yogurt company previously mostly owned by General Mills) for a line of similarly flavored yogurt marketed toward children.

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Breakfast cereal in the context of Cocoa Puffs

Cocoa Puffs is an American brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills. Introduced in 1956, the cereal consists of small hollow orbs of corn and rice flavored with cocoa. Cocoa Puffs have the same shape as Kix and Trix cereal.

Cocoa Puffs are sold in Canada, Latin America, and Europe under the Nesquik brand, via the Cereal Partners Worldwide agreement between Nestlé and General Mills.

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