General Mills in the context of "Cocoa Puffs"

Minneapolis is a city in Hennepin County, Minnesota, United States, and its county seat. With a population of 429,954 as of the 2020 census, it is the state's most populous city. Located in the state's center near the eastern border, it occupies both banks of the Upper Mississippi River and adjoins Saint Paul, the state capital of Minnesota. Minneapolis, Saint Paul, and the surrounding area are collectively known as the Twin Cities, a metropolitan area with 3.69 million residents. Minneapolis is built on an artesian aquifer on flat terrain and is known for cold, snowy winters and hot, humid summers. Nicknamed the "City of Lakes", Minneapolis is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks, and waterfalls. The city's public park system is connected by the Grand Rounds National Scenic Byway.

Dakota people previously inhabited the site of today's Minneapolis. European colonization and settlement began north of Fort Snelling along Saint Anthony Falls—the only natural waterfall on the Mississippi River. Location near the fort and the falls' power—with its potential for industrial activity—fostered the city's early growth. For a time in the 19th century, Minneapolis was the lumber and flour milling capital of the world, and as home to the Federal Reserve Bank of Minneapolis, it has preserved its financial clout into the 21st century. A Minneapolis Depression-era labor strike brought about federal worker protections. Work in Minneapolis contributed to the computing industry, and the city is the birthplace of General Mills, the Pillsbury brand, Target Corporation, and Thermo King mobile refrigeration.

Pillsbury is an American brand of baking and dough products, marketed by General Mills and Brynwood Partners. Pillsbury products include refrigerated and frozen dough products, including the Toaster Strudel, marketed by General Mills; and shelf-stable flours and baking products marketed by Brynwood Partners. The brand originated in Minneapolis in 1869 with the founding of C. A. Pillsbury and Company, a flour mill on the banks of the Mississippi River.

The company, later known as the Pillsbury Company, expanded into the restaurant and frozen foods businesses in the mid-20th century, and introduced the Pillsbury Doughboy mascot in 1965. Pillsbury was acquired by British conglomerate Grand Metropolitan in 1989, which divested the restaurant businesses and sold the company to General Mills in 2001. Antitrust concerns prevented General Mills from acquiring Pillsbury's flour and cake mix product lines, which were spun off, bought by Smucker's in 2004, and sold to Brynwood Partners in 2018. Both companies use the circular blue Pillsbury logo and the Doughboy mascot.

Golden Valley is a western and first-ring suburb of Minneapolis in Hennepin County, Minnesota, United States. Its population was 22,552 at the 2020 census, and was estimated to be 21,263 in 2024. The city is mostly residential and is bordered by Interstate 394. Over 15% of it is parks or nature reserves. Minnesota State Highway 55 runs through the city, providing a direct route to downtown Minneapolis.

Golden Valley is the main corporate headquarters of General Mills, a major flour-milling and food-products company originally located in Minneapolis. It is the site of Pentair's U.S. headquarters and local NBC affiliate KARE. The city was also home to the former Minneapolis-Honeywell headquarters, which is now the Resideo Technologies corporate offices.

Annie's Homegrown (or simply Annie's) is an American organic food company owned by General Mills. The company was founded in Hampton, Connecticut, by Annie Withey and Andrew Martin, who had previously founded Smartfood popcorn along with Ken Meyers. It is best known for its macaroni and cheese product line, which comes in shell form and rabbit shapes and is the second-best selling macaroni and cheese in the United States behind Kraft. Its mascot is a rabbit named Bernie, who appears in the seal of approval called the "Rabbit of Approval" and another slogan called "Bunny of Approval" in 2020. The company also produces Annie's Naturals, which includes condiments, dressings, and barbecue sauces.

Lärabar is a brand of energy bars produced by General Mills. The bars come in a variety of flavors such as apple pie, carrot cake, cinnamon roll, and mint chip brownie.

Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in 1921 to give a personalized response to consumer product questions. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker appears on printed advertisements, product packaging, and cookbooks.

The character was developed in 1921 following a unique Gold Medal Flour promotion featured in the Saturday Evening Post. The ad asked consumers to complete a jigsaw puzzle and mail it to the then Washburn-Crosby Company, later General Mills, in Minneapolis, Minnesota. In return, they would receive a pincushion shaped like a bag of flour. Along with 30,000 completed puzzles came several hundred letters with cooking-related questions.

Nature Valley is an American brand of snack bars owned by General Mills.

They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorized as crunchy bars, protein bars, fruit and nut bars, and various nut bars.

Totino's is a brand of frozen pizza products owned by General Mills, best known for their pizza rolls. Totino's was founded as a restaurant in the 1950s in Minneapolis, Minnesota, which expanded to frozen foods in the 1960s. They also operate the Jeno's brand.