Language localisation in the context of "Translation theory"

⭐ In the context of Translation theory, Language localisation is considered a core area of study alongside which other practices?

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⭐ Core Definition: Language localisation

Language localisation (or language localization) is the process of adapting a product's translation to a specific country or region. It is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions, cultures or groups) to account for differences in distinct markets, a process known as internationalisation and localisation.

Language localisation differs from translation activity because it involves a comprehensive study of the target culture in order to correctly adapt the product to local needs. Localisation can be referred to by the numeronym L10N (as in: "L", followed by the number 10, and then "N").

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👉 Language localisation in the context of Translation theory

Translation studies is an academic interdiscipline dealing with the systematic study of the theory, description and application of translation, interpreting, and localization. As an interdiscipline, translation studies borrows much from the various fields of study that support translation. These include comparative literature, computer science, history, linguistics, philology, philosophy, semiotics, and terminology.

The term “translation studies” was coined by the Amsterdam-based American scholar James S. Holmes in his 1972 paper “The name and nature of translation studies”, which is considered a foundational statement for the discipline. Writers in English occasionally use the term "translatology" (and less commonly "traductology") to refer to translation studies, and the corresponding French term for the discipline is usually traductologie (as in the Société Française de Traductologie). In the United States, there is a preference for the term "translation and interpreting studies" (as in the American Translation and Interpreting Studies Association), although European tradition includes interpreting within translation studies (as in the European Society for Translation Studies).

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Language localisation in the context of Subtitle

Subtitles are texts representing the contents of the audio in a film, television show, opera or other audiovisual media. Subtitles might provide a transcription or translation of spoken dialogue. Although naming conventions can vary, captions are subtitles that include written descriptions of other elements of the audio, like music or sound effects. Captions are thus especially helpful to deaf or hard-of-hearing people. Subtitles may also add information that is not present in the audio. Localizing subtitles provide cultural context to viewers. For example, a subtitle could be used to explain to an audience unfamiliar with sake that it is a type of Japanese wine. Lastly, subtitles are sometimes used for humor, as in Annie Hall, where subtitles show the characters' inner thoughts, which contradict what they were saying in the audio.

Creating, delivering, and displaying subtitles is a complicated and multi-step endeavor. First, the text of the subtitles needs to be written. When there is plenty of time to prepare, this process can be done by hand. However, for media produced in real-time, like live television, it may be done by stenographers or using automated speech recognition. Subtitles written by fans, rather than more official sources, are referred to as fansubs. Regardless of who does the writing, they must include information on when each line of text should be displayed.

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LINKED FROM (PARENTS)
← Translation theory ← Subtitle ← Translation Studies
LINKS TO (CHILDREN)
Internationalization and localization → Translation → Numeronym →