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Die cutting is the general process of using a die to shear webs of low-strength materials, such as rubber, fibre, foil, cloth, paper, corrugated fibreboard, chipboard, paperboard, plastics, pressure-sensitive adhesive tapes, foam, and sheet metal. In the metalworking and leather industries, the process is known as clicking and the machine may be referred to as a clicking machine. When a dinking die or dinking machine is used, the process is known as dinking. Commonly produced items using this process include gaskets, labels, tokens, corrugated boxes, and envelopes.
Die cutting started as a process of cutting leather for the shoe industry in the mid-19th century. It is now sophisticated enough to cut through just one layer of a laminate, so it is now used on labels, postage stamps, and other stickers; this type of die cutting is known as kiss cutting.