Label printer in the context of "Embossing tape"

Embossing tape is a labelling medium usually of hard plastic. Embossing tape is used with embossing machines, often handheld. The company name and trademark "Dymo" is often associated with this sort of label as their CEO Rudolph Hurwich first introduced it as a consumer product in 1958. Embossing tape has largely been replaced with thermal transfer printing tape used by label printers.