Lévi-Strauss in the context of "Social exchange theory"

Social exchange theory is a sociological and psychological theory which studies how people interact by weighing the potential costs and benefits of their relationships. This occurs when each party has goods that the other parties value. Social exchange theory can be applied to a wide range of relationships, including romantic partnerships, friendships, family dynamics, professional relationships and other social exchanges. An example can be as simple as exchanging words with a customer at the cash register. In each context individuals are thought to evaluate the rewards and costs that are associated with that particular relationship. This can influence decisions regarding maintaining, deepening or ending the interaction or relationship. The Social exchange theory suggests that people will typically end something if the costs outweigh the rewards, especially if their efforts are not returned.

The most comprehensive social exchange theories are those of the American social psychologists John W. Thibaut (1917–1986) and Harold H. Kelley (1921–2003), the American sociologists George C. Homans (1910–1989), Peter M. Blau (1918–2002), Richard Marc Emerson (1925 –1982), and Claude Lévi-Strauss (1908–2009). Homans defined social exchange as the exchange of activity, tangible or intangible, and more or less rewarding or costing between at least two persons. After Homans founded the theory, other theorists continued to write about it, particularly Peter M. Blau and Richard M. Emerson, who in addition to Homans are generally thought of as the major developers of the exchange perspective within sociology. Homans' work emphasized the individual behavior of actors in interaction with one another. Although there are various modes of exchange, Homans centered his studies on dyadic exchange. John Thibaut and Harold Kelley are recognized for focusing their studies within the theory on the psychological concepts, the dyad and small group. Lévi-Strauss is recognized for contributing to the emergence of this theoretical perspective from his work on anthropology focused on systems of generalized exchange, such as kinship systems and gift exchange.