Kvareli (Georgian: ყვარელი, pronounced [qʼʷaɾeli]) is a town in northeastern in Kakheti Province, Georgia. Located in the Alazani Valley, near the foothills of the Greater Caucasus Mountains, it was the birthplace of Georgian author Ilia Chavchavadze, whose one-storied house is preserved as a local museum.
The area is in the center of the Kakheti wine-producing region, and the town itself is known for its Kindzmarauli wine, a semisweet red variety.
Georgia is one of the oldest wine-producing countries in the world. The fertile valleys and protective slopes of the South Caucasus were home to grapevine cultivation and neolithic wine production (Georgian: ღვინო, ɣvino) for at least 8000 years. Due to millennia of winemaking and the prominent economic role it retains in Georgia to the present day, wine and viticulture are entwined with Georgia's national identity.
In 2013, UNESCO added the ancient traditional Georgian winemaking method using the Kvevri clay jars to the UNESCO Intangible Cultural Heritage Lists. The best-known Georgian wine regions are in the country's east, such as Kakheti (further divided into the micro-regions of Telavi and Kvareli) and Kartli, but also in Imereti, Racha-Lechkhumi and Kvemo Svaneti, and coastal areas like Adjara and Abkhazia.