Kilgore, Texas in the context of "Tejanos"

Historic preservation (US), built heritage preservation or built heritage conservation (UK) is an endeavor that seeks to preserve, conserve and protect buildings, objects, landscapes or other artifacts of historical significance. It is a philosophical concept that became popular in the twentieth century, which maintains that cities as products of centuries' development should be obligated to protect their patrimonial legacy. The term refers specifically to the preservation of the built environment, and not to preservation of, for example, primeval forests or wilderness.

A boomtown is a community that undergoes sudden and rapid population and economic growth, or that is started from scratch. The growth is normally attributed to the nearby discovery of a precious resource such as gold, silver, or oil, although the term can also be applied to communities growing very rapidly for different reasons, such as a proximity to a major metropolitan area, large infrastructure projects, or an attractive climate.

The Texas oil boom, sometimes called the gusher age, was a period of dramatic change and economic growth in the U.S. state of Texas during the early 20th century that began with the discovery of a large petroleum reserve near Beaumont, Texas. The find was unprecedented anywhere in its size and ushered in an age of rapid regional development and industrialization that has few parallels in U.S. history. Texas quickly became one of the leading oil-producing states in the U.S., along with Oklahoma and California; soon the nation overtook the Russian Empire as the top producer of petroleum. By 1940 Texas had come to dominate U.S. production. Some historians even define the beginning of the world's Oil Age as the beginning of this era in Texas.

The major petroleum strikes that began the rapid growth in petroleum exploration and speculation occurred in Southeast Texas, but soon reserves were found across Texas and wells were constructed in North Texas, East Texas, and the Permian Basin in West Texas. Although limited reserves of oil had been struck during the 19th century, the strike at Spindletop near Beaumont in 1901 gained national attention, spurring exploration and development that continued through the 1920s and beyond. Spindletop and the Joiner strike in East Texas, at the outset of the Great Depression, were the key strikes that launched this era of change in the state.

Tejanos (/teɪˈhɑːnoʊz/ tay-HAH-nohz, Spanish: [teˈxanos]) are descendants of mostly Native Americans, but also Texas Creoles and Mestizos who settled in Texas before its admission as an American state. The term is also sometimes applied to Texans of Mexican descent.

Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nature, as a 'place' is inherently "anchored into a history, a culture, an ecosystem," which is then incorporated into a network of associations, "linking products, spaces, organizations and people." As such, the concepts of nation branding, region branding, and city branding (also known as urban branding), fall under the umbrella term of place branding.

The practice is understood to have gained significance with the emergence of the post-industrial society among developing nations, in which places contend in an interdependent, increasingly-globalized economy. Thus, place branding invariably relates to the notion that places compete with other places for people, resources, and business, and, as a result, many public administrations pursue such strategies. As of 2011, the global competition of cities is estimated to host at least 2.7 million small cities/towns, 3,000 large cities, and 455 metropolises,

Gregg County is a county located in the eastern part of the U.S. state of Texas. As of the 2020 census, its population was 124,239. Its county seat is Longview. The county is named after John Gregg, a Confederate general killed in action during the American Civil War.

Gregg County is part of the Longview, Texas metropolitan area and the Longview–Marshall, Texas combined statistical area. Discovery of oil near Kilgore in October 1930 was the beginning of an oil boom that attracted workers to the county and expanded the population by more than 500% by 1940, according to the census. By that time, the economy had stabilized, but the East Texas Oil Field, extending into five counties, has continued to be important to the county and region's economy.