K-pop in the context of "1990s"

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⭐ Core Definition: K-pop

K-pop (Korean: 케이팝; RR: Keipap; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. The music genre that the term is used to refer to colloquially emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western dance music, hip-hop, R&B and rock. Today, K-pop commonly refers to the musical output of teen idol acts, chiefly girl groups and boy bands, who emphasize visual appeal and performance. As a pop genre, K-pop is characterized by its melodic quality and cultural hybridity.

K-pop can trace its origins to "rap dance", a fusion of hip-hop, techno and rock popularized by the group Seo Taiji and Boys, whose experimentation helped to modernize South Korea's contemporary music scene in the early 1990s. Their popularity with teenagers incentivized the music industry to focus on this demographic, with Lee Soo-man of SM Entertainment developing the Korean idol system in the late 1990s and creating acts like H.O.T. and S.E.S., which marked the "first generation" of K-pop. By the early 2000s, TVXQ and BoA achieved success in Japan and gained traction for the genre overseas.

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👉 K-pop in the context of 1990s

The 1990s (often referred and shortened to as "the '90s" or "the Nineties") was the decade that began on 1 January 1990, and ended on 31 December 1999. Known as the "post-Cold War decade", the 1990s were culturally imagined as the period from the Revolutions of 1989 until the September 11 attacks in 2001. The dissolution of the Soviet Union marked the end of Russia's status as a superpower, the end of a multipolar world, and the rise of anti-Western sentiment. China was still recovering from a politically and economically turbulent period. This allowed the US to emerge as the world's sole superpower, creating relative peace and prosperity for many western countries. During this decade, the world population grew from 5.3 to 6.1 billion.

The decade saw greater attention to multiculturalism and advance of alternative media. Public education about safe sex curbed HIV in developed countries. Generation X bonded over musical tastes. Humor in television and film was marked by ironic self-references mixed with popular culture references. Alternative music movements like grunge, reggaeton, Eurodance, K-pop, and hip-hop, became popular, aided by the rise in satellite and cable television, and the internet. New music genres such as drum and bass, post-rock, happy hardcore, denpa, and trance emerged. Video game popularity exploded due to the development of CD-ROM supported 3D computer graphics on platforms such as Sony PlayStation, Nintendo 64, and PCs.

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K-pop in the context of Band (rock and pop)

A rock band or pop band is a small musical ensemble that performs rock music, pop music, or a related genre. A four-piece band is the most common configuration in rock and pop music. In the early years, the configuration was typically two guitarists (a lead guitarist and a rhythm guitarist, with one of them singing lead vocals), a bassist, and a drummer (e.g. the Beatles and KISS). Another common formation is a vocalist who does not play an instrument, electric guitarist, bass guitarist, and a drummer (e.g. the Who, the Monkees, Led Zeppelin and U2). Sometimes, in addition to electric guitars, electric bass, and drums, also a keyboardist (especially a pianist) plays.

Additionally, rock and pop bands can also include boy bands or girl bands, which many times have bands where the members do not play any instruments but sing and dance instead. Such is the case of Menudo, the Spice Girls and K-pop groups, for example.

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K-pop in the context of Korean Wave

The Korean Wave, or hallyu (Korean한류; listen), refers to the rapid global rise in South Korean popular culture since the 1990s. It is led by the spread of K-pop, K-dramas, and films, with key successes including K-Pop groups BTS and Blackpink, the Oscar-winning film Parasite (2019), the Netflix television series Squid Game. The Korean Wave has been recognized as a form of soft power and a significant economic asset for South Korea, generating revenue through cultural exports and tourism.

Following the 1997 Asian financial crisis and the end of military censorship over the South Korean entertainment industry, the country emerged as a major exporter of popular culture. The growth of satellite media in the late 1990s helped spread K-dramas and Korean cinema across East Asia and parts of Southeast Asia. Chinese journalists coined the term "Korean Wave" (Chinese: 韩流; pinyin: hánliú) in 1999 to describe the growing popularity of South Korean cultural products.. During the 2000s, hallyu expanded into Southeast Asia, South Asia, the Middle East, and Eastern Europe. By 2008, South Korea's cultural exports surpassed its cultural imports for the first time. The rise of social media and global internet platforms helped the Korean entertainment industry reach overseas audiences and gain support from the South Korean government.

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