A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods. Furniture stores, florists, sporting goods stores, and bookstores are all specialty stores. Stores such as Athlete’s Foot (sports shoes only) are considered superspecialty stores. A category killer is a specialty store with a high volume of sales and extensive product selection within its category.
Specialty stores compete with other types of retailers such as supermarkets, showrooms, jewelry, department, big box, general, hardware and variety stores.